In his address, "Design for Behavior Change: Why Facebook and Twitter Are Winning," Fogg will show how merging three factors-motivation, ability, and triggers-into one moment of customer experience can successfully guide that customer toward conversion. According to Fogg, today's technology leverages these three factors in ways never before possible, opening doors for motivating and influencing people through mobile and social media. He'll demonstrate how Facebook and Twitter are prime examples of how to create experiences that change behavior.
"In his groundbreaking work at Stanford, BJ Fogg identified key customer motivators that succeed through Social Media," said Susanne Sicilian, MarketingProfs' VP of Events. "We are delighted that BJ will target his insights to our audience of marketers and offer practical, hands-on tactics to boost marketing results by isolating response triggers at social sites like Facebook and Twitter."
Dr. BJ Fogg has brought the unusual perspective of a psychologist to the study of technological innovations. His early research has led to the creation of a new field, marked today by international conferences and publications about persuasive technology. Stanford University awarded Dr. Fogg the Maccoby Prize in 1998 for four years of experimental research on how computers can change people's attitudes and behaviors. Dr. Fogg then founded the Stanford Persuasive Technology Lab and began teaching his area of expertise. Fortune magazine recently named him a "New Guru You Should Know."
The MarketingProfs Digital Marketing Mixer brings marketers from across the nation together in an intimate setting to add the latest digital innovations to their marketing toolkits-and boost their results for the coming holiday season and the year ahead. This vital Forum includes its Keynotes, presenters and attendees in its ongoing debates, discussions, and brainstorming sessions throughout two electric days of problem-solving. Unique to the industry, the Digital Marketing Mixer distills the latest digital innovations into practical action tips that help set its attendees well ahead of the competition.