The International Toy Fair in Nuremberg kicks off a year of celebrations
Barbie is set to steal the show at this year’s International Toy Fair in Nuremberg, as the world’s most popular doll turns 50. The toy industry’s leading fair, taking place from 5th-10th February 2009 marks the beginning of a year of celebrations to mark Barbie’s five decades as a Fashion Icon, Princess of Pop culture and global brand powerhouse.
The International Toy Fair in Nuremberg kicks off a year of celebrations
Embargo: 4th February 2009Barbie® celebrates 50 years as a global super-brandThe International Toy Fair in Nuremberg kicks off a year of celebrationsBarbie is set to steal the show at this year’s International Toy Fair in Nuremberg, as the world’s most popular doll turns 50. The toy industry’s leading fair, taking place from 5th-10th February 2009 marks the beginning of a year of celebrations to mark Barbie’s five decades as a Fashion Icon, Princess of Pop culture and global brand powerhouse.Bar…
About Mattel Mattel, Inc., (NASDAQ: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel was recognized among the "100 Best Corporate Citizens" and as one of the "World's Most Ethical Companies." In 2010, for the third year in a row, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.
