Media Logic
Social Media Release
Media Logic Introduces the Z-Pac for Higher Education
A Social Media Starter Bundle for Colleges and Universities
02.08.2010 – The college search and recruitment process has been completely and permanently altered by the preeminence of the Internet and massive social networking. The once controlled and predictable world of college admissions marketing has been totally disrupted by an empowered generation of stealth applicants. As traditional marketing models collapsed, many colleges and universities began to experiment with social media. These early adopters quickly discovered that social media is more than just a new way to do marketing, it is a positively disruptive force that generates new and more effective ways to organize, operate and communicate.
Media Logic today announces Z-Pac[sm] for Higher Education, a new product “bundle” that packages the discoveries of the early adopters of social media into a learn-by-doing 3-month program designed to help the next wave of schools join the social media revolution.
The Z-Pac for Higher Education bundles Media Logic’s Brand Amp[sm]. and Zeitgeist & Coffee[sm] products into a program designed to get college and university brands conversation-ready and conversation-worthy while maximizing the communication potential of the institution’s advocates – students, employees, alumni, staff and other invested and interested partners – through all available social channels.
Through the Z-Pac for Higher Education, Media Logic will help colleges and universities uncover brand and asset value and implement a system of in-house control and guidance to “optimize” those assets, create coherent communication strategies, and schedule, share and promote content. Using its Brand Amp process, Media Logic will quickly and effectively position an institution, department or program in a truly authentic and very engaging way. Then through its revolutionary web-based social media management and collaboration product, Zeitgeist & Coffee, Media Logic will assist with strategic planning, content development, content approval, post scheduling and post archiving for all owned online media channels.
The result after three short months on Media Logic’s Z-Pac for Higher Education will provide colleges and universities with not only an entry into the new world of social media marketing, but a foundation for branding, marketing and communication going forward. Media Logic is offering special pricing on the Z-Pac for Higher Education bundle through 3/31/10. Visit www.mlinc.com/products/zpache for more information today.
- News Facts
-
- A recent study found that over 40% of college applicants are now coming via stealth.
- 57% of youth ages 16 and 17 report visiting social networking sites at least once a week.
- Resource Links
- Media Logic Whitepaper: "The Light at the End of the Funnel: Recruiting the Stealth Applicant"
- Media Logic's Z-Pac for Higher Education
- Tags
- higher education marketing, admissions marketing, college recruitment, recruitment marketing, z-pac for higher education, media logic, conversation-centric marketing, higher education social media
- Share via
Subscribe
PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site. PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.
Limitation of Liability - In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like). This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site.
© Copyright 2009 PitchEngine, Inc.
Download vCards
Ask a Question or Add Your Comment