MedTouch today announces the launch of an expanded, interactive web presence for Suburban Health Organization (SHO), which recruits physicians for six affiliate hospitals in Indiana. MedTouch and SHO partnered in the strategic design of ShoDocs.com and the creation of new microsites for each affiliate.
ShoDocs.com will serve as the gateway for SHO’s online physician recruitment efforts and enables the organization to better reach physician candidates through website features such as live chat and online resume submission. The site also includes social media sharing buttons to allow prospects to share information with other job seekers and colleagues. Video interviews with current staff show potential candidates what it’s really like to be a member of a SHO hospital, an essential differentiator in the recruitment process. These rich features helped ShoDocs.com win a Best in Class award for the Recruitment category in the Interactive Media Awards, announced last week. The site was recognized with a perfect score for content and near perfect scores for both design and feature functionality. The Best in Class award is bestowed to websites that have achieved the highest level of excellence in all criteria.
MedTouch conducted surveys of SHO’s recently hired medical staff to better understand why a candidate would select a practice opportunity in the SHO network. Responses gathered demonstrated SHO’s strong culture and values were the most important reasons candidates chose positions with the network. Physicians also indicated that geographic location of the workplace was important to them. As a result, MedTouch and SHO developed an interactive flash map to pinpoint locations of open practice opportunities and individual microsites for each affiliate to address the needs of their audience.
Each microsite highlights the holistic hospital experience via: candid videos of current physician staff; handpicked “local favorites,” and information about the local area, such as top historical sites, restaurants and cultural offerings; and patient testimonials. These personal touches distinguish SHO affiliates from other organizations and further support the culture at SHO.
“Our new website better speaks to our prospective audience by aligning the web presence with that of the offline recruitment experience and by capturing the tone of our brand as well” said Tom Farrington, FASPR, Manager of Physician Recruitment at Suburban Health Organization. “Physicians working for our hospitals tell us they choose our organization for its professionalism, prompt responses, and above and beyond treatment throughout the hiring process. With the launch, SHO hopes to extend that impression online as well.”
To draw traffic to the SHO website and strengthen campaign effectiveness, MedTouch is also providing additional interactive marketing services and strategy for SHO, including social media, strategic search engine marketing recommendations, and pay per click advertising.
About MedTouch
MedTouch provides strategy, design, technology, interactive marketing and innovation through its software and professional services practice for over 60 healthcare clients in 20 states. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits. From consumer-focused websites to patient-centric social media channels, creative online physician recruitment or results-driven search marketing efforts, MedTouch makes healthcare interactive. For more information, please visit: www.medtouch.com.
Headquarters:
MedTouch
86 Sherman Street
Cambridge, MA 02140
866-638-6824
solutions@medtouch.com
About Suburban Health Organization
Suburban Health Organization is an organization composed of eight central Indiana hospitals working together to promote quality, efficiency and patient access in the communities they serve.
We support our hospitals, our physicians and the communities they serve through the development of strategic initiatives and shared services.
From quality initiatives and physician recruitment, to managed care contracting and a captive insurance company, the strength and diversity of these services help make our hospitals and physicians one of the leading provider networks in central Indiana. To learn more about Suburban Health Organization, please visit: www.suburbanhealth.com.
ShoDocs.com will serve as the gateway for SHO’s online physician recruitment efforts and enables the organization to better reach physician candidates through website features such as live chat and online resume submission. The site also includes social media sharing buttons to allow prospects to share information with other job seekers and colleagues. Video interviews with current staff show potential candidates what it’s really like to be a member of a SHO hospital, an essential differentiator in the recruitment process. These rich features helped ShoDocs.com win a Best in Class award for the Recruitment category in the Interactive Media Awards, announced last week. The site was recognized with a perfect score for content and near perfect scores for both design and feature functionality. The Best in Class award is bestowed to websites that have achieved the highest level of excellence in all criteria.
MedTouch conducted surveys of SHO’s recently hired medical staff to better understand why a candidate would select a practice opportunity in the SHO network. Responses gathered demonstrated SHO’s strong culture and values were the most important reasons candidates chose positions with the network. Physicians also indicated that geographic location of the workplace was important to them. As a result, MedTouch and SHO developed an interactive flash map to pinpoint locations of open practice opportunities and individual microsites for each affiliate to address the needs of their audience.
Each microsite highlights the holistic hospital experience via: candid videos of current physician staff; handpicked “local favorites,” and information about the local area, such as top historical sites, restaurants and cultural offerings; and patient testimonials. These personal touches distinguish SHO affiliates from other organizations and further support the culture at SHO.
“Our new website better speaks to our prospective audience by aligning the web presence with that of the offline recruitment experience and by capturing the tone of our brand as well” said Tom Farrington, FASPR, Manager of Physician Recruitment at Suburban Health Organization. “Physicians working for our hospitals tell us they choose our organization for its professionalism, prompt responses, and above and beyond treatment throughout the hiring process. With the launch, SHO hopes to extend that impression online as well.”
To draw traffic to the SHO website and strengthen campaign effectiveness, MedTouch is also providing additional interactive marketing services and strategy for SHO, including social media, strategic search engine marketing recommendations, and pay per click advertising.
About MedTouch
MedTouch provides strategy, design, technology, interactive marketing and innovation through its software and professional services practice for over 60 healthcare clients in 20 states. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits. From consumer-focused websites to patient-centric social media channels, creative online physician recruitment or results-driven search marketing efforts, MedTouch makes healthcare interactive. For more information, please visit: www.medtouch.com.
Headquarters:
MedTouch
86 Sherman Street
Cambridge, MA 02140
866-638-6824
solutions@medtouch.com
About Suburban Health Organization
Suburban Health Organization is an organization composed of eight central Indiana hospitals working together to promote quality, efficiency and patient access in the communities they serve.
We support our hospitals, our physicians and the communities they serve through the development of strategic initiatives and shared services.
From quality initiatives and physician recruitment, to managed care contracting and a captive insurance company, the strength and diversity of these services help make our hospitals and physicians one of the leading provider networks in central Indiana. To learn more about Suburban Health Organization, please visit: www.suburbanhealth.com.