Coalfire Systems, an independent IT audit and compliance firm based in Louisville, Colo., has engaged Metzger Associates to develop and manage its national marketing and communications program.
Coalfire serves more than 1,000 customers addressing IT governance, risk and compliance needs in several industries including financial services, government, healthcare, public utilities, legal, education and retail. The company recently announced a $5 million investment from Baird Venture Partners, the U.S.-based venture capital fund of Baird Private Equity.
Metzger Associates’ multi-faceted marketing communications program will focus on traditional and social media outreach, blogging and blogger relations, industry analyst relations and tradeshow speaking opportunities – all designed to highlight Coalfire’s leadership in the governance, risk management and compliance (GRC) industry.
“The demand for sophisticated GRC services is accelerating with intensity due to increasing regulations and a proliferation of new security threats in almost every industry,” said Doyle Albee, president of Metzger Associates. “Coalfire provides a completely independent and unbiased assessment of a company’s risk, unlike vendors and consultants who also represent products or solutions as part of their business model.”
Coalfire serves more than 1,000 customers addressing IT governance, risk and compliance needs in several industries including financial services, government, healthcare, public utilities, legal, education and retail. The company recently announced a $5 million investment from Baird Venture Partners, the U.S.-based venture capital fund of Baird Private Equity.
Metzger Associates’ multi-faceted marketing communications program will focus on traditional and social media outreach, blogging and blogger relations, industry analyst relations and tradeshow speaking opportunities – all designed to highlight Coalfire’s leadership in the governance, risk management and compliance (GRC) industry.
“The demand for sophisticated GRC services is accelerating with intensity due to increasing regulations and a proliferation of new security threats in almost every industry,” said Doyle Albee, president of Metzger Associates. “Coalfire provides a completely independent and unbiased assessment of a company’s risk, unlike vendors and consultants who also represent products or solutions as part of their business model.”