MGA wins PRSA Silver Anvil Award
Use of social media helps Denver firm win third Anvil in three years
06.05.2009 – Denver, Colo. - In honor of its clients at the Rocky Mountain Arsenal, MGA Communications last night accepted the Silver Anvil Award from the Public Relations Society of America (PRSA) for Refuge Roundup 2008, a special event held at the Rocky Mountain Arsenal National Wildlife Refuge in Commerce City. The event was developed by the U.S. Fish and Wildlife Service (USFWS), the U.S. Army, MGA, and its client, Shell Oil Co. at the Rocky Mountain Arsenal. The award was presented during PRSA''s annual Silver Anvil Awards ceremony in New York City.
This is the third time in as many years that MGA has received the PRSA Silver Anvil, the icon of best practices in public relations.
Refuge Roundup is an annual event that showcases the Refuge’s many wildlife and cultural resources available to neighboring residents. To reach new audiences, MGA enhanced traditional community outreach with social media, developing a Facebook fan page, a Flickr photo site and YouTube video site to share information about the event and ongoing activities at the Refuge. Attendance at the 2008 Refuge Roundup nearly doubled from the previous year.
In addition to the PRSA Silver Anvil Award, MGA was selected as a finalist for The Holmes’ Report SABRE award for special events for its work on Refuge Roundup 2008 and also took home a Gold Pick Award from the PRSA Colorado Chapter in May.
“We are so pleased to have our clients and their programs honored by our peers. We realize how fortunate we are to have clients who give us the opportunity to partner with them on programs that make a difference in the community,” said Jeff Julin, president of MGA Communications.
For more than 20 years, MGA has managed an award-winning community engagement program for its client Shell Oil Co. at the Rocky Mountain Arsenal about the ongoing cleanup and transformation of the site into a premier urban national wildlife refuge.
For more information about the nature and educational programs at the Rocky Mountain Arsenal National Wildlife Refuge, visit http://www.fws.gov/rockymountainarsenal/ and to stay up-to-date on Refuge events and activities, join the Facebook fan page.
About MGA Communications, Inc.
MGA Communications is a results-driven public relations and research firm that believes in the power of effective communications to make a difference to its clients and the communities in which they do business. Founded in 1987 and based in Denver, MGA is consistently ranked as one of the region''s top communications firms and is nationally recognized for its outstanding work with long-standing clients, including Shell Oil Co. and the Colorado Education Association.
###
- Twitter Pitch
- MGA client wins PRSA Silver Anvil Award for 2008 event. Third win for MGA in 3 years!
- Tweet It!
- News Facts
-
- To promote Refuge Roundup 2008 and attract new audiences, MGA launched a social media program for the Rocky Mountain Arsenal National Wildlife Refuge.
- Attendance doubled for Refuge Roundup 2008. The site welcomes more than 20,000 visitors annually for its nature education and recreational programs.
- Sixteen bison were reintroduced to the Refuge in 2007. The flourishing herd has grown to 28 and counting.
- This is the third Silver Anvil Award for MGA Communications in as many years.
- MGA has served its clients at the Rocky Mountain Arsenal for more than 20 years.
- Resource Links
- Become a fan of MGA Communications on Facebook
- Become a fan of the Rocky Mountain Arsenal National Wildlife Refuge on Facebook
- Official Web site for the Rocky Mountain Arsenal National Wildlife Refuge
- Visit the Flickr site to see the wildlife and activities at the Refuge
- Watch as 16 bison are reintroduced to the Refuge in 2007.
- Tags
- Silver Anvil, award, PRSA, Rocky Mountain Arsenal National Wildlife Refuge, MGA Communications, public relations, special event, U.S. Fish and Wildlife Service, Shell Oil Company, U.S. Army
- Share via
Subscribe
PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site. PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.
Limitation of Liability - In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like). This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site.
© Copyright 2009 PitchEngine, Inc.
Download vCards
Ask a Question or Add Your Comment