News Facts
• Stan Herd, the preeminent representational earthworks artist in the world, is being featured in a new advertising campaign for John Deere entitled “What Will You Create?”
• The spot chronicles Herd’s creation of a half-acre piece entitled Abstract, created from various kinds of mulch, soil amendments and plantings on land located just north of Lawrence, Kansas.
• Stan Herd pioneered the art form of creating images of people, landscapes and brands by digging, disking, plowing and otherwise manipulating acres of green space.
• For three decades, Herd has used John Deere tractors and other products to create massive earthworks and crop art around the world.
• The spot was produced by GSD&M Idea City, based in Austin, Texas.
• The spot can be viewed at www.deere.com.
http://www.deere.com/en_US/CCE_promo/deereseason/the_creations/stan_herd.html
Quotes, attributable to Stan Herd
• “Being born into a family that’s farmed for three generations I have always had an intimate relationship with the land that’s dovetailed with my art.”
• “I came to view the land through stories and observations of my parents and grandparents. I watched as they handled the earth, running it through their hands while testing for moisture and signs of life."
• “The earthworks that I create usually concern the life of rural America. Pictures of the land – fields of wheat and alfalfa, crossed by country roads leading nowhere and everywhere.”
• “The earthwork we created for this project relates to the graphic patterns of quilts and the beauty of a stained glass window.”
• “It was an enjoyable challenge to come up with a non-representational image that would meld so perfectly with the surrounding landscape and environment.”
• “As the grandson and son of men who worked the land, my family has embraced John Deere equipment for generations.”
About Stan Herd
Stan Herd is the preeminent representational earthworks artist in the world. For more than 30 years, Herd has been creating images of people, landscapes and products by digging, disking, plowing and otherwise manipulating acres of green space. His palette: The Earth. To learn more about Stan Herd and his artwork, visit: www.millermeiers.com/stanherd.
• Stan Herd, the preeminent representational earthworks artist in the world, is being featured in a new advertising campaign for John Deere entitled “What Will You Create?”
• The spot chronicles Herd’s creation of a half-acre piece entitled Abstract, created from various kinds of mulch, soil amendments and plantings on land located just north of Lawrence, Kansas.
• Stan Herd pioneered the art form of creating images of people, landscapes and brands by digging, disking, plowing and otherwise manipulating acres of green space.
• For three decades, Herd has used John Deere tractors and other products to create massive earthworks and crop art around the world.
• The spot was produced by GSD&M Idea City, based in Austin, Texas.
• The spot can be viewed at www.deere.com.
http://www.deere.com/en_US/CCE_promo/deereseason/the_creations/stan_herd.html
Quotes, attributable to Stan Herd
• “Being born into a family that’s farmed for three generations I have always had an intimate relationship with the land that’s dovetailed with my art.”
• “I came to view the land through stories and observations of my parents and grandparents. I watched as they handled the earth, running it through their hands while testing for moisture and signs of life."
• “The earthworks that I create usually concern the life of rural America. Pictures of the land – fields of wheat and alfalfa, crossed by country roads leading nowhere and everywhere.”
• “The earthwork we created for this project relates to the graphic patterns of quilts and the beauty of a stained glass window.”
• “It was an enjoyable challenge to come up with a non-representational image that would meld so perfectly with the surrounding landscape and environment.”
• “As the grandson and son of men who worked the land, my family has embraced John Deere equipment for generations.”
About Stan Herd
Stan Herd is the preeminent representational earthworks artist in the world. For more than 30 years, Herd has been creating images of people, landscapes and products by digging, disking, plowing and otherwise manipulating acres of green space. His palette: The Earth. To learn more about Stan Herd and his artwork, visit: www.millermeiers.com/stanherd.