MINNEAPOLIS - The Minnesota Interactive Marketing Association (MIMA) announces the speaker line-up and breakout sessions for its annual interactive marketing conference, the Summit, taking place on October 5, 2009 at the Minneapolis Hilton.
The Summit Summit offers breakout sessions across six tracks: Fundamentals, Strategy, Trends, Tactical, Geek Out #1 and Geek Out #2. The day also will feature keynote presentations from internationally renowned speaker, author, blogger and marketing guru, Seth Godin as well as Jackie Huba, co-author of "Citizen Marketers: When People are the Message," and the award-winning Church of the Customer blog.
A current list of breakout sessions and presenters includes:
TRACK #1: FUNDAMENTALS - The 411 on the core tools of the trade...
Social Marketing 101: Everything You Think You Should Already Know
• Greg Swan, Digital Strategy Manager, Interactive/Emerging/Social Media,
Weber Shandwick Digital Communications (Minneapolis)
• Nathan Wright, Founder and Social Media Strategist, Lava Row, Inc. (Des Moines, IA)
ROI on PPC and Other Paid Serach Mysteries Made Clear
• Nina Hale, President, Nina Hale (Minneapolis)
Fundamentals of Email
• Chip House, Vice President of Marketing Services, ExactTarget (Indianapolis)
There's an App for That: Now What?
• Scott Thomsen, Partner, LaunchMedia, Inc. (Plymouth, Minn.)
TRACK #2: STRATEGY - Insights and observations about the state of the industry...
Content Gone Wild!
• Rachel Lovinger, Content Strategy Lead, Razorfish (New York)
Creating a Social Media Roadmap
• Laura Chavoen, Executive Vice President, Strategy, Imagination Publishing (Chicago)
Strategies for Design
• Chris Bradley, Senior Partner, Group Creative Director, Ogilvy (New York)
Storytelling: Actionable Insight from Analytics
• Jennifer Veesenmeyer, Vice President of Analytics, Stratigent (Warrenville, Ill.)
• Jason Rapps, Senior Web Analyst, Motorola (Tamarac, Fla.)
• Joel Wright, Dell (Round Rock, Texas)
• Marshall Sponder, Founder, Webmetricsguru.com
TRACK #3: TACTICAL - A deep dive analysis on the nitty gritty aspects of interactive marketing...
The Intersection of SEO and Social Media
• Lee Odden, CEO, TopRank Online Marketing (Spring Park, Minn.)
6 Keys to Successful Integration of Social Networks and Email
• Loren McDonald, Vice President, Industry Relations, Silverpop (Danville, Calif.)
• Brian Brown, Partner and Director of Modern Marketing, Silverpop (Minneapolis)
Tactics for Video
• Colin Decker, Vice President, Head of Programming, Rooftop Comedy (San Francisco)
Tactics for Social Media
• Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company (Detroit)
TRACK #4: TRENDS - What's now? What's next? What will help you wow your clients tomorrow?
Trends in Media
• Dan Redman, Media and Paid Search Director, Evisibility (Carlsbad, Calf.)
• Joe Zawadzki, CEO, Evisibility (New York)
Making the Most of Mobile: Real World Insights on How to Mobilize Brands
• Doug Rozen, SVP, Global Lead - Creative, Interactive, Media and Mobile, Carlson Marketing Worldwide (Minneapolis)
• Lisa Foote, Co-founder, Kwingo (Plymouth, MN)
• Evan Neufeld, Vice President and Senior Analyst, Mobile, Comscore, Inc.
• Thi Linh Wernau, Vice President of Key Accounts, Mobile Messaging Solutions (Boston)
The Science Behind the "Social" in Social Media
• Will Evans, Director, Experience Design, Twin Technologies (Washington)
Trends in Search
• Rodrigo Stockebrand, Associate Search Director, Sapient (Washington)
TRACK #5 AND #6: GEEK OUT ROOM DISCUSSIONS - Two tracks of passionate discussions on hot industry topics, facilitated by a thought leader
TRACK #5: GEEK OUT
Job Strategies for a Sucky Economy
• Amy Lingren, President and Founder Prototype Career Service (St. Paul, Minn.)
Keeping Your Head Above the Digital Fray
• Jennifer Bohmbach, User Experience Consultant, EightShapes (Minneapolis)
Web Privacy
• Molly Eichten, Attorney, Larkin Hoffman Attorneys (Minneapolis)
• Michael Fleming, Attorney, Larkin Hoffman Attorneys (Minneapolis)
Diversity in Technology
• Dave Schroeder, Producer of Flashbelt Conference (Minneapolis)
• Meghan Wilker, Managing Director Clockwork Active Media Systems (Minneapolis)
TRACK #6: GEEK OUT
Iphone Apps for Brands: Get Sane in the Craze
• Chris Pitre, Marketing Manager, ChaiONE (Houston)
Minnesota, Represent: Get Yourself on the Speaker Circuit
• Kristina Halvorson, President, Brain Traffic (Minneapolis)
Personal Branding Bootcamp
• Mykl Roventine, Senior Interactive Designer, Allianz Life (Minneapolis)
Lights! Camera! Web!
• Andrew Vickers, Senior Designer, Dreamworld Studios (Minneapolis)
In addition to the speaker line-up, MIMA Summit's newly launched website includes:
• Tools for the press - newsroom, images, reasons to cover the event, and an application for a press pass.
• Tools for attendees - reasons to attend, tips for explaining the ROI to an employer, past attendees, blog badges.
• Speaker Blog Feed - aggregating content from speaker's individual blogs.
"The theme for this year's Summit is 'Migrate' - it's about lots of individuals contributing to something larger. Each of our presenters is widely renowned in the interactive marketing industry, and together with attendees, will contribute thought-provoking discussion about our evolving industry," says Matt Wilson, MIMA President. "Attendees will leave with ideas and opportunities that have the power to advance careers, companies, and eventually, whole industries."
Visit www.mimasummit.org to join the migration. Early-Bird registration price is $550 for non-members and $395 for members. (To become a member, visit www.mimasummit.org/join. Cost is $195 and includes free admission to all monthly events.) After Labor Day, 2009, non-member registration is $595 and member registration is $440. Hotel accommodations are available at Minneapolis Hilton, located in the heart of downtown Minneapolis.
Conference attendees also may register for the pre-Summit reception on Sunday evening, October 4 at Aloft Hotel in Minneapolis. The invitation list for the dinner includes all conference presenters, sponsors, VIPs and the MIMA board of directors and a limited number of conference attendees. Transportation is provided to and from the reception for all out of town guests.
The 2009 MIMA Summit is sponsored by Larkin Hoffman Attorneys.
The Summit Summit offers breakout sessions across six tracks: Fundamentals, Strategy, Trends, Tactical, Geek Out #1 and Geek Out #2. The day also will feature keynote presentations from internationally renowned speaker, author, blogger and marketing guru, Seth Godin as well as Jackie Huba, co-author of "Citizen Marketers: When People are the Message," and the award-winning Church of the Customer blog.
A current list of breakout sessions and presenters includes:
TRACK #1: FUNDAMENTALS - The 411 on the core tools of the trade...
Social Marketing 101: Everything You Think You Should Already Know
• Greg Swan, Digital Strategy Manager, Interactive/Emerging/Social Media,
Weber Shandwick Digital Communications (Minneapolis)
• Nathan Wright, Founder and Social Media Strategist, Lava Row, Inc. (Des Moines, IA)
ROI on PPC and Other Paid Serach Mysteries Made Clear
• Nina Hale, President, Nina Hale (Minneapolis)
Fundamentals of Email
• Chip House, Vice President of Marketing Services, ExactTarget (Indianapolis)
There's an App for That: Now What?
• Scott Thomsen, Partner, LaunchMedia, Inc. (Plymouth, Minn.)
TRACK #2: STRATEGY - Insights and observations about the state of the industry...
Content Gone Wild!
• Rachel Lovinger, Content Strategy Lead, Razorfish (New York)
Creating a Social Media Roadmap
• Laura Chavoen, Executive Vice President, Strategy, Imagination Publishing (Chicago)
Strategies for Design
• Chris Bradley, Senior Partner, Group Creative Director, Ogilvy (New York)
Storytelling: Actionable Insight from Analytics
• Jennifer Veesenmeyer, Vice President of Analytics, Stratigent (Warrenville, Ill.)
• Jason Rapps, Senior Web Analyst, Motorola (Tamarac, Fla.)
• Joel Wright, Dell (Round Rock, Texas)
• Marshall Sponder, Founder, Webmetricsguru.com
TRACK #3: TACTICAL - A deep dive analysis on the nitty gritty aspects of interactive marketing...
The Intersection of SEO and Social Media
• Lee Odden, CEO, TopRank Online Marketing (Spring Park, Minn.)
6 Keys to Successful Integration of Social Networks and Email
• Loren McDonald, Vice President, Industry Relations, Silverpop (Danville, Calif.)
• Brian Brown, Partner and Director of Modern Marketing, Silverpop (Minneapolis)
Tactics for Video
• Colin Decker, Vice President, Head of Programming, Rooftop Comedy (San Francisco)
Tactics for Social Media
• Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company (Detroit)
TRACK #4: TRENDS - What's now? What's next? What will help you wow your clients tomorrow?
Trends in Media
• Dan Redman, Media and Paid Search Director, Evisibility (Carlsbad, Calf.)
• Joe Zawadzki, CEO, Evisibility (New York)
Making the Most of Mobile: Real World Insights on How to Mobilize Brands
• Doug Rozen, SVP, Global Lead - Creative, Interactive, Media and Mobile, Carlson Marketing Worldwide (Minneapolis)
• Lisa Foote, Co-founder, Kwingo (Plymouth, MN)
• Evan Neufeld, Vice President and Senior Analyst, Mobile, Comscore, Inc.
• Thi Linh Wernau, Vice President of Key Accounts, Mobile Messaging Solutions (Boston)
The Science Behind the "Social" in Social Media
• Will Evans, Director, Experience Design, Twin Technologies (Washington)
Trends in Search
• Rodrigo Stockebrand, Associate Search Director, Sapient (Washington)
TRACK #5 AND #6: GEEK OUT ROOM DISCUSSIONS - Two tracks of passionate discussions on hot industry topics, facilitated by a thought leader
TRACK #5: GEEK OUT
Job Strategies for a Sucky Economy
• Amy Lingren, President and Founder Prototype Career Service (St. Paul, Minn.)
Keeping Your Head Above the Digital Fray
• Jennifer Bohmbach, User Experience Consultant, EightShapes (Minneapolis)
Web Privacy
• Molly Eichten, Attorney, Larkin Hoffman Attorneys (Minneapolis)
• Michael Fleming, Attorney, Larkin Hoffman Attorneys (Minneapolis)
Diversity in Technology
• Dave Schroeder, Producer of Flashbelt Conference (Minneapolis)
• Meghan Wilker, Managing Director Clockwork Active Media Systems (Minneapolis)
TRACK #6: GEEK OUT
Iphone Apps for Brands: Get Sane in the Craze
• Chris Pitre, Marketing Manager, ChaiONE (Houston)
Minnesota, Represent: Get Yourself on the Speaker Circuit
• Kristina Halvorson, President, Brain Traffic (Minneapolis)
Personal Branding Bootcamp
• Mykl Roventine, Senior Interactive Designer, Allianz Life (Minneapolis)
Lights! Camera! Web!
• Andrew Vickers, Senior Designer, Dreamworld Studios (Minneapolis)
In addition to the speaker line-up, MIMA Summit's newly launched website includes:
• Tools for the press - newsroom, images, reasons to cover the event, and an application for a press pass.
• Tools for attendees - reasons to attend, tips for explaining the ROI to an employer, past attendees, blog badges.
• Speaker Blog Feed - aggregating content from speaker's individual blogs.
"The theme for this year's Summit is 'Migrate' - it's about lots of individuals contributing to something larger. Each of our presenters is widely renowned in the interactive marketing industry, and together with attendees, will contribute thought-provoking discussion about our evolving industry," says Matt Wilson, MIMA President. "Attendees will leave with ideas and opportunities that have the power to advance careers, companies, and eventually, whole industries."
Visit www.mimasummit.org to join the migration. Early-Bird registration price is $550 for non-members and $395 for members. (To become a member, visit www.mimasummit.org/join. Cost is $195 and includes free admission to all monthly events.) After Labor Day, 2009, non-member registration is $595 and member registration is $440. Hotel accommodations are available at Minneapolis Hilton, located in the heart of downtown Minneapolis.
Conference attendees also may register for the pre-Summit reception on Sunday evening, October 4 at Aloft Hotel in Minneapolis. The invitation list for the dinner includes all conference presenters, sponsors, VIPs and the MIMA board of directors and a limited number of conference attendees. Transportation is provided to and from the reception for all out of town guests.
The 2009 MIMA Summit is sponsored by Larkin Hoffman Attorneys.