MindActive
Social Media Release
MindActive Chosen for web Re-Development of Swiss-American
11.06.2009 – Press Release – 10-30-09
For Immediate Release
Swiss-American Inc. – Home of the World’s Cheeses and Specialty Foods - has retained MindActive Web Strategy and Innovation of St. Louis, Mo. to rebuild its retail and customer facing websites.
MindActive was chosen to complete the transformation because of their expertise in designing and deploying websites in a content management system – (CMS) - which provides their clients the ability to frequently change and update their website without technical expertise. Swiss–American plans to use it’s upgraded site to provide an enhanced level of services for it retail customers.
Founded in 1938 Swiss-American is a leading importer and distributor of cheese and deli items with import licenses dating back to the 1940's. Currently Swiss-American cuts and wraps over 300 varieties of cheeses for thousands of delis weekly. Swiss-American also stocks over 500 varieties of import, domestic and deli specialties daily.
- News Facts
-
- Swiss-American History -
The Weil family immigrated to the United States from Germany in the late 1930's. About a year after arriving in St. Louis three brothers, Joe, Max and Stephen partnered with their first cousin, Karl, to establish Swiss-American Incorporated in 1938.
The business began in specialty food; incorporating cheese, meats, preserves, and other deli specialties into its product line. Joe's sons, Ronald and Jerry, joined the company in 1970, after the death of Max. In 1973 Joe bought Karl out leaving one of the founding partners. In 1977 Ron and Jerry Weil received full ownership of Swiss-American from their father. Jerry became President and Ron became Vice President.
When Swiss-American was founded, the company dealt mostly in specialty foods and gift-packs. Max and Joe did the majority of the designs for the gifts. The first gift pack was a checkerboard stuffed with sardines, cheese and a cracker, which was sent oversees during World War II. Swiss-American started importing products from Europe in 1940 and has licenses dating back to that time. This was a time when the business enjoyed growth, but it was not until the mid to late 70's that Swiss-American hit a true growth spurt by moving more directly into the distribution and packaging of domestic and specialty cheeses.
In the early 1980's, Swiss-American started cutting and wrapping imported and domestic cheeses for the grocery retail industry; currently cutting and wrapping over 300 varieties of cheeses and stocking over 500 varieties of import, domestic and deli specialties daily, shipping to more than 4000 super market delis a week.
- Swiss-American History -
- Resource Links
- Swiss-American Inc. web site
- Share via
Visit Newsroom
Subscribe
go to www.swissamerican.com
PitchEngine™ is not responsible or liable for the accuracy, validity or quality of this content. Users are solely responsible for the facts and accuracy of all information posted and shared on the Site. PitchEngine reserves the right to reject or hold social media releases that it deems not newsworthy in its judgment, at any time.
Limitation of Liability - In no event will PitchEngine be liable for any direct, indirect, incidental, special, exemplary or consequential damages (Including, but not limited to, damages for loss of business profits, business interruption, loss of programs or information, and the like). This disclaimer of liability applies to any damages or injury under any cause of action, including, without limitation, those caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus or bug, communication line failure, theft, destruction or alteration of or unauthorized access to the Site or materials on the Site.
© Copyright 2009 PitchEngine, Inc.
Download vCards
Ask a Question or Add Your Comment