Albany, NY – MVP Health Care and its healthcare marketing partner, Media Logic, are the winners of two Gold, three Silver and one Bronze awards at the annual Aster Awards Program.
The Aster Awards Program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. Entries are judged by a diverse panel of experts, and winners are published in the Marketing Healthcare Today magazine. A Best of Show Trophy, Judge's Choice Awards, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence.
MVP Health Care and Media Logic received several awards in this year’s competition:
- The MVP Health Care logo redesign, which evolved the MVP brand for a modern and sophisticated healthcare marketplace, received a Gold award in the Logo Design/Letterhead category.
- The MVP Health Care Medicare campaign, which featured actual MVP members describing the advantages of MVP in testimonials TV, web and print, received a Gold award in the Total Advertising Campaign category
- The “Karate Kids” outdoor board design, highlighting the valuable health and wellness benefits of the MVP TriVantage plans, received Silver in the Billboard Design category
- The MVP Health Care van wrap for the Rochester, N.Y. market received Silver in the Outdoor Transit category
- The MVP Health Care “What Works” radio series, which generated awareness of MVP Health Care’s innovative plans and unique health and wellness programs, received Bronze in the Radio Advertising category.
For more than 15 years, MVP Health Care and Media Logic have been strategic marketing partners – working together to build MVP’s position as one of the nation’s top health insurance companies, consistently raising the bar for quality, innovation and wellness.
About MVP Health Care
MVP Health Care, Inc. is a family of companies offering a range of health benefit plans and options combined with leading-edge wellness programs that help reduce health risks and control health care costs. MVP distinguishes itself by combining the wide range of health benefit plan options offered by large insurers with the attentive service and flexibility normally associated with a smaller company. MVP Health Care, Inc. serves more than 750,000 members across New York, Vermont and New Hampshire.
About Media Logic
Media Logic, a leader in marketing innovation, is ushering in a new era of conversation-centric marketing, putting social at the center of business to achieve better customer engagement, advocacy and revenue growth. Combining more than 25 years of experience with its breakthrough Zeitgeist & Coffee social management program Media Logic is helping organizations harness the power of social media to drive marketing strategy and brand evolution. Visit: www.mlinc.com | www.twitter.com/medialogic | www.facebook.com/medialogic
The Aster Awards Program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. Entries are judged by a diverse panel of experts, and winners are published in the Marketing Healthcare Today magazine. A Best of Show Trophy, Judge's Choice Awards, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence.
MVP Health Care and Media Logic received several awards in this year’s competition:
- The MVP Health Care logo redesign, which evolved the MVP brand for a modern and sophisticated healthcare marketplace, received a Gold award in the Logo Design/Letterhead category.
- The MVP Health Care Medicare campaign, which featured actual MVP members describing the advantages of MVP in testimonials TV, web and print, received a Gold award in the Total Advertising Campaign category
- The “Karate Kids” outdoor board design, highlighting the valuable health and wellness benefits of the MVP TriVantage plans, received Silver in the Billboard Design category
- The MVP Health Care van wrap for the Rochester, N.Y. market received Silver in the Outdoor Transit category
- The MVP Health Care “What Works” radio series, which generated awareness of MVP Health Care’s innovative plans and unique health and wellness programs, received Bronze in the Radio Advertising category.
For more than 15 years, MVP Health Care and Media Logic have been strategic marketing partners – working together to build MVP’s position as one of the nation’s top health insurance companies, consistently raising the bar for quality, innovation and wellness.
About MVP Health Care
MVP Health Care, Inc. is a family of companies offering a range of health benefit plans and options combined with leading-edge wellness programs that help reduce health risks and control health care costs. MVP distinguishes itself by combining the wide range of health benefit plan options offered by large insurers with the attentive service and flexibility normally associated with a smaller company. MVP Health Care, Inc. serves more than 750,000 members across New York, Vermont and New Hampshire.
About Media Logic
Media Logic, a leader in marketing innovation, is ushering in a new era of conversation-centric marketing, putting social at the center of business to achieve better customer engagement, advocacy and revenue growth. Combining more than 25 years of experience with its breakthrough Zeitgeist & Coffee social management program Media Logic is helping organizations harness the power of social media to drive marketing strategy and brand evolution. Visit: www.mlinc.com | www.twitter.com/medialogic | www.facebook.com/medialogic