The Ad Age Interact app launch coincides with the introduction of the magazine’s comprehensive re-design, which includes a bigger focus on in-depth editorial articles. Now, with the use of a mobile phone, Advertising Age content can be easily shared via social networks and email.
“We hear all the time about readers tearing out pages or going to our site to find stories to share with colleagues and friends,” said Allison Arden, Publisher, Advertising Age. “With the new print design of Advertising Age it was a priority for us to give readers the ability to share articles using the one piece of technology they always have on them: their phone. The Nellymoser Companion App lets us use mobile activation to create a richer experience for our community. We’re excited to explore additional ways that we can use the app to engage our readers.”
Beginning with today’s issue, select magazine articles include special Ad Age branded icons embedded with imperceptible Digimarc digital watermarks. The Ad Age Interact app contains a built-in universal scanner that lets readers scan these branded icons as well as any other type of mobile action codes (QR codes, Microsoft Tags, or UPC codes) in the magazine. When a branded icon is scanned, the reader is presented with the option of sharing the article via Facebook, Twitter, LinkedIn or email.
New Advertising Age content is automatically uploaded to Nellymoser’s servers by RSS feed for mobile formatting and delivery. This lets Advertising Age deliver fresh content to readers at any time. The app’s comprehensive reporting capabilities will provide detailed metrics on what content is being shared by readers.
According to a new Q2 2012 action code study by Nellymoser, the top 100 U.S. magazines are embracing mobile action codes in record numbers to enhance the print experience. From Q1 to Q2 alone, the number of codes printed in the top 100 magazines grew a dramatic 61% from 1365 to 2200.
“Advertising Age is taking a big step forward by using mobile to integrate print and digital. Mobile activated print strategies, underpinned by the use of magazine companion apps, provide new forms of engagement for readers and advertisers,” said John Puterbaugh, Founder and CEO of Nellymoser. “Readers have their mobile phones with them everywhere they go and a companion app lets them engage with the publication in a way that enriches the print experience. Nellymoser’s Companion App technology makes it easy for magazines to deliver a print-to-mobile sharing experience that works the way their readers work.”
Ad Age Interact is available now from the Apple App Store and Google Play.
Nellymoser, Inc., (http://www.nellymoser.com), a mobile marketing and technology services company founded in 2000 and headquartered in Arlington, MA, creates interactive consumer experiences on mobile phones. The company is expert in producing mobile-activated print campaigns, apps and mobile-optimized web sites that engage consumers, foster brand loyalty and drive revenue for clients. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.
About Advertising Age
Advertising Age is a publication of Crain Communications. An industry leader, Crain Communications Inc. is one of the largest privately owned business media companies with 30 leading business, trade and consumer brands in North America, Europe and Asia. The company’s 850 employees in 11 locations produce exciting publications, digital products, events, marketing services, custom publishing, lead generation and research and data products to help its millions of readers and clients succeed.
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