Nellymoser’s Pinterest capability debuts in the June 2012 issue of Food Network Magazine. Readers are encouraged to use their iPhone or Android device each day during the month of June to win prizes in the Food Network Magazine Summer Social Calendar Sweepstakes. Every time a user scans the magazine and submits a sweepstakes entry form, he/she is presented with the option to share information about the sweepstakes with friends and followers via Pinterest, Facebook and Twitter.
Nellymoser already offers publishers, agencies and brands a comprehensive social media solution for their mobile campaigns. In addition to Pinterest, Nellymoser campaigns offer social media sharing with Facebook, Twitter and Tumblr. The Nellymoser mobile social media package places Facebook, Twitter, Tumblr and Pinterest icons right on the mobile content giving mobile users a one-click option for sharing content and images with their friends and followers.
“Social media sharing is becoming an indispensable way for our mobile clients to build communities around their brand,” said John Puterbaugh, Founder and CEO of Nellymoser. “Pinterest has emerged as an important social media channel and we’re excited to offer it as part of our social media package.”
Nellymoser Inc. (http://www.nellymoser.com), a mobile marketing and technology services company founded in 2000 and headquartered in Arlington, MA, turns printed action codes (e.g., 2D bar codes, QR codes, digital watermarks, SMS) into instant, interactive consumer “engagements” on mobile phones. These range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook and Twitter) and include e-commerce for instant product purchases. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.