Lead Nurturing Webinar Next Installment in Arketi BtoB Technology Marketing Thought Leadership Series

Arketi Vice President Long to highlight importance of lead nurturing in B2B sales environment

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High-tech business-to-business public relations and marketing firm Arketi Group announced today a complimentary webinar on BtoB lead nurturing as part of its continuing thought leadership series. Led by Arketi Vice President Micky Long, the webinar will focus on lead nurturing in the BtoB sales cycle. Titled “From Demand Generation to Lead Nurturing: The Next Evolution,” the free webinar will be Thursday, Nov. 19 from 2 p.m. to 3 p.m. Eastern. During the webinar, Long will discuss the value a comprehensive lead nurturing program can deliver to BtoB companies in today’s sales environment. In addition, Long will examine the role of marketing automation solutions in lead nurturing programs. “Lead nurturing programs have emerged as a must-have strategy for BtoB organizations with sales cycles that are typically longer t…… Read More

BtoB Tech Marketing Firm Arketi Group Wins Eight Public Relations Society of America Awards

Arketi’s BtoB Technology PR Results Earn High Honors for Client Work

Arketi Group (www.arketi.com) a business-to-business technology public relations and marketing firm, was recognized for its exceptional work in the BtoB PR and marketing arena, earning eight awards at the 2009 PRSA|GA Phoenix Awards Celebration. The Phoenix Awards, awarded by the Georgia Chapter of the Public Relations Society of America, recognize excellence in the public relations profession in Georgia. Arketi and its clients received three Phoenix Awards and five Certificates of Excellence at this year’s ceremony…… Read More

BtoB Tech PR Firm Arketi Offers Five Tips for a Successful Analyst Briefing

Arketi VP Provides Analyst Briefing Best Practices

Arketi Group Vice President Micky Long, former research director in the Strategic Service Management Practice at the Aberdeen Group, shares some industry insight for companies interested in building a successful industry analyst relations program. Long emphasizes that, when correctly engaged, analysts can play a major role in the course of bringing a product or solution to the market. Analysts can help te…… Read More

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Arketi Group Social Media Releases

BtoB Technology Marketing Thought Leadership Series Continues With Social Media Webinar by Arketi
Arketi Principal Mike Neumeier leads BtoB Social Media Webinar as part of ongoing thought leadership series… Read More
Arketi’s Ackall Honored As PRSA|GA “Chapter Champion”
Arketi Group Marketing Coordinator, Mousa Ackall, Named PRSA|GA October Chapter Champion.… Read More
B2B Tech PR Firm Offers Tips On Crafting Marketing Plans with Solid Goals, Objectives, Strategies and Tactics
Arketi offers tips to tech PR and marketing pros on how to differentiate goals, objectives, strategies and tactics… Read More
Arketi Launches BtoB Technology Marketing Thought Leadership Series with Webinar on Business-to-Business Positioning
Arketi Group offering complimentary webinar as commencement to BtoB Technology Marketing Thought Leadership Series… Read More
BtoB Tech PR, Marketing Firm Arketi Group Consultant Contributes to PRNews Crisis Management Guidebook
Arketi Consultant Brian Boudreaux Contributes Tech Insight to PRNews Crisis Management Guidebook… Read More
BtoB PR and Marketing Firm Arketi Group Principal Sami Jajeh to Moderate July TER Meeting
Arketi Principal Jajeh to moderate July TER meeting Strategies for Co-opetition & Partnering with the Market Leader… Read More
Arketi Group Selected as Agency of Record for Premier Logic
Arketi chosen by application development & consulting company Premier Logic, as Agency of Record… Read More
Arketi Group Launches New Website for Technology Executives Roundtable
High-tech BtoB PR and marketing firm Arketi Group designs new website for Technology Executives Roundtable (TER)… Read More
High-Tech PR, Marketing Firm Arketi Group Encourage Technology Companies To Use The Three R's of Public Relations and Marketing
Arketi says the 3 R's of marketing are key for tech companies seeking to accelerate growth during economic downturn… Read More
Arketi Principal to Lead National Business-to-Business Social Media Webinar for Public Relations Society of America (PRSA)
Arketi Group Principal, Mike Neumeier, APR, to discuss social media & the BtoB world: http://tinyurl.com/kodebo … Read More
Social Media Tools, Online Search Key for Business Journalists According to Survey By BtoB PR Tech Firm Arketi
Survey of BtoB journalists finds more use of social media and search; sheds light on how reporters find stories… Read More
OB10 Selects Arketi Group for North American Public Relations Services
Leading global E-invoicing network OB10 selects high-tech BtoB PR & Marketing firm Arketi Group as PR agency.… Read More
Technology Marketing Excellence Awards Earned By Arketi For Three Clients
Arketi's work helped earned three clients Technology Marketing Excellence Awards… Read More
BtoB PR, Marketing Agency Arketi Group Offers Technology Companies Four Pointers For Crafting Positioning and Messaging That Sells
BtoB PR, Marketing Agency Arketi Group Offers Technology Companies Four Pointers For Crafting Positioning and Messaging That Sells… Read More
BtoB Technology PR, Marketing Firm Arketi Group Offers Tips On Attaining Thought Leadership
Arketi Group offers tips to tech PR and marketing pros on how to position their organization as a thought leader… Read More
BtoB Tech PR, Marketing Firm Arketi Selected by Sophicity To Help Launch New Brand
BtoB tech firm Arkei Group to help IT services provider Sophicity launch new name and brand… Read More
High-Tech CMO Roundtable Proceedings Shed Light on the Current State of Planning, Measurement for BtoB Marketers
"The Outlook for Business-to-Business Technology Marketing in 2009" whitepaper @ www.arketi.com/cmowhitepaper.html… Read More
Arketi, Georgia Tech Research Institute Earn IABC Silver Quill Award
Arketi and The Georgia Tech Research Institute Earn IABC Silver Quill Award for their "Problem.Solved." campaign.… Read More

About Arketi Group

Arketi Group is a public relations and marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, Sage Software and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 210 or visit http://www.arketi.com.