I recently provided comment to The West Australian which ran a story on the introduction of Gumiyo into our commercial business and our use of other marketing mediums. The Real Estate Institute of WA chairman Victor Sankey also provided comment and said the use of Gumiyo might not be as relevant to commercial as it was to residential property.
Of course, everyone is entitled to their opinion, and getting two sides to every story is the name of the game in the media. And he may be right, innovative mediums may not be as relevant to commercial as they are to residential – but despite this, they do have a place and that is why we are launching this new initiative. It may not be typical of the commercial sector, but we are willing to try.
The nature of the commercial industry means that things tend to move a little slower than they do in residential, especially here in WA. But in business, those who follow are always left behind, it is about not…… Read More
Realmark Commercial is leading WA’s property industry into the 21st century with new technology designed to enable clients to reach listings on any mobile phone anytime, anywhere.
Realmark Commercial is the first agency in WA to use the software, called Gumiyo, which works by instant message technology.
People SMS the Realmark code advertised on the signage, and instantly receive detailed property information including images and property-specific details directly to their mobile phones.
Realmark director John Percudani said Gumiyo was the newest addition to Realmark’s services.
“We’re proud to be the first commercial agency in WA to take on board this innovative technology and feedback from clients so far has been positive,” he said.
“It saves time an…… Read More
With the industry focused on the continued decline of new listing stock, what does this actually mean for buyers and sellers?
Realmark director John Percudani said currently the supply and demand chains were almost at equilibrium, an unusual market situation.
“Right now supply and demand is balanced but it looks likely that listing stock will continue to drop and competition in the market place may begin to push prices up,” he said.
“For those who are looking to buy right now choices are somewhat limited but competition isn’t so strong that you are paying massive blow out prices.
“Buyers don’t have as …… Read More
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