Mark Cattini Takes the Reins as Chief Executive Officer of Awareness

Leading social media marketing software provider welcomes Cattini and his more than 20 years’ experience successfully growing and building profitable companies

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Waltham, MA — November 3, 2009 — Awareness, Inc., the leading provider of on-demand social media marketing software, today announced that Mark Cattini has been appointed Chief Executive Officer. Cattini brings more than 20 years’ experience working with high profile companies such as MapInfo, Pitney Bowes, and Lotus Development. As CEO, Cattini will continue to create shareholder value while focusing on growing the company and its product offerings to help brands build their own vibrant and active online communities. “Mark’s deep background leading and managing successful teams and profitable companies is a perfect addition to our team,” said Robin Hopper, Vice President of Client Services and Co-Founder, Awareness. “Mark is enthusiastic and passionate about helping brands leverage social media marketing technologies to connect with and engage with consumers – a trait both beneficial to Awareness and our customers. We welcome him…… Read More

Media Alert: Trust Agents Webinar with Chris Brogan Rescheduled

Session will now take place on September 9 at 2PM

Waltham, MA - The Trust Agents webinar featuring Chris Brogan has been rescheduled for Wednesday, September 9 at 2PM ET. This session will be brought to you via live, streaming video and there will be no registration required. To attend, simply click here or visit http://www.awarenessnetworks.com/trustagents at 2PM ET on September 9. The session will begin as close to 2PM as possible. Details: What: Trust Agents with Chris Brogan When…… Read More

Awareness Enhances Customer Experience with Integration to Leading CRM Systems

Integration to RightNow Technologies and Salesforce.com Enables 360-degree views of community members

Awareness, Inc. (http://www.awarenessnetworks.com), the leading provider of on-demand social media marketing software, today announced integration from their Peer Support Best Practice Community to leading CRM systems. Awareness' Peer Support BPC allows community members to get assistance from other members and benefit by ge…… Read More

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Drive ROI in your Online Community with Social Context Triggers from Awareness
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About Awareness, Inc.

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.