”The growth of our New England network shows the continued strength of our business-movement as a force for positive change,” said Barbara Friedsam, 1% for the Planet’s New England Network Director. “Our member companies are using business as a tool to engage customers and change behaviors while directly addressing environmental challenges in the region."
“Given that our business operates in the heart of the Green Mountain National Forest, Sugarbush Resort has a special responsibility to help preserve and protect our ecosystem and minimize the environmental impacts of doing business,” said Win Smith, President of Sugarbush Resort. “Our efforts have included the use of biodiesel, waste diversion programs, composting initiatives and long-term water quality restoration projects, which have been lauded by the EPA as a ‘success story.’ Sugarbush’s 1% For the Planet membership through the Timbers Restaurant is a further step towards committing more resources to environmental causes outside of our company, and we are looking forward to our partnership with 1% for the Planet and seeing the impacts of these additional investments.”
The 19 latest member companies from New England are:
Atelier360, New Canaan CT
Atlantic Acupuncture, Stamford CT
Osmium, Stoneham MA
ReFleece, Arlington MA
OMBE, Boston MA
Peace Tree Apparel, Lancaster MA
Four Crows Nature Photography, Acton MA
International Fundraising Intelligence, Shelburne Falls MA
Duckfat Restaurant, Portland ME
Enriched Learning Center, Berlin NH
North Country Enterprises, Intervale NH
naturesource communications, Boscawen NH
Squid, Block Island RI
Rossier Bros. Vershire VT
Timbers Restaurant (Sugarbush Resort), Warren VT
Tonewood Maple, Waitsfield VT
George Soules Photography, Waitsfield VT
Andy Duback Photography, Williston VT
Green Peak Promotions, Manchester Center VT
“As we enter our 10th anniversary year we’re celebrating that our members have contributed nearly $100 million of critically needed funds to grassroots environmental organizations,” said Terry Kellogg, CEO of 1% for the Planet.
There’s a paradigm shift happening here. The combined revenue growth of the companies in the 1% for the Planet network from 2009 to 2011 was over 20%, even though the overall economy has been struggling. The understanding that brands can succeed financially by investing in the environment is apparent, and consumer demand is driving a lot of this success.
“Partnering with the Jessie B. Cox Charitable Trust has allowed us to focus on New England and we’re beginning to see results right here in our backyard. We are thrilled to see the momutum as 1% for the Planet members put the power of their brand behind investment in regional environmental innotatives,” said Friedsam.
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are committed to making a positive impact with their business. This global movement of more than 1000 member companies in 45 countries donates 1% of annual sales directly to approved environmental organizations worldwide. 1%FTP annually reviews financial records to certify that member companies meet their commitment. To learn more go to: www.onepercentfortheplanet.org.