NEW YORK, N.Y. — After successful stints in Fall 2009, Spring 2010 and Fall 2010, Family Circle (circulation 3.8 million) is partnering once again with IKEA and Food University’s experiential food program, to launch Food University Presented by Family Circle. This 10-city culinary tour emphasizes a fun and friendly approach to cooking. These free cooking seminars will give aspiring home cooks inspiration and basic kitchen know-how while raising their culinary IQ. These seminars will be taught by celebrity chefs at ten IKEA locations across the country.
“We know from our readers that they’ve started cooking more and more at home as a way to save money and spend more time together with their families,” says Diane Papazian, publisher of Family Circle. “Some are even cooking regularly for the very first time and have basic questions about getting started, choosing healthy recipes and using the right ingredients. Our partnership with IKEA and Food University gives us the opportunity to help people feel more comfortable in their kitchens and improve their lives.”
Each in-store cooking seminar will feature a chef demonstrating Family Circle recipes and discussing the importance of local produce, the power of using spices to boost flavor, ideas for quick and healthy recipes, and tips for easy entertaining.
The events will take place on:
• Saturday, March 12, 2011, IKEA SUNRISE, from 2-4 p.m. with Karl Benko & Marc Silverstein
• Saturday, March 19, 2011, IKEA WEST SACRAMENTO, from 2-4 p.m. with Curtis Aikens
• Sunday, March 20, 2011, IKEA EAST PALO ALTO, from 2-4 p.m. with Curtis Aikens
• Saturday, March 26, 2011, IKEA SAN DIEGO, from 2-4 p.m. with Curtis Aikens
• Saturday, April 2, 2011, IKEA COVINA, from 2-4 p.m. with Caprial & John Pence
• Sunday, April 3, 2011, IKEA ORANGE COUNTY-COSTA MESA, from 2-4 p.m. with Caprial & John Pence
• Saturday, April 16, 2011, IKEA WOODBRIDGE, from 2-4 p.m. with Karl Benko & Marc Silverstein
• Sunday, April 17, 2011, IKEA CONSHOHOCKEN, from 2-4 p.m. with Mary Ann Esposito & Marc Silverstein
• Saturday, April 30, 2011, IKEA CHARLOTTE, from 2-4 p.m. with Curtis Aikens
• Saturday, May 7, 2011, IKEA SCHAUMBURG, from 2-4 p.m. with Mary Ann Esposito
“Food University’s content and chefs have consistently engaged, entertained and provided the IKEA audience with a unique in store experience,” says Richard Gore, Managing Director of Food U Properties, LLC and founder of Food University.
For more information about Food University Presented by Family Circle or specifics about the events, visit www.MyFoodU.com
About Family Circle
Published 15 times a year by Meredith Corporation, with a circulation of 3.8 million and 20 million readers, Family Circle is one of the most widely read monthly magazines in the world. Family Circle provides smart relevant advice, sensible solutions, and inspiration in a voice that encourages and celebrates success in its pages and online at www.familycircle.com. Family Circle has always been committed to women’s issues and in 1973 became the first women’s magazine to fully underwrite a professional women’s sporting event, the Family Circle Cup, an annual women’s tennis tournament held in April in Charleston, S.C., at Family Circle Magazine Stadium.
About Food U Properties, LLC
Food U Properties, LLC, producers of Food University, is headquartered in New City, NY, and specializes in the production of original culinary entertainment through live events, television programming, web content, publishing and merchandising.
PRESS CONTACT:
Blair Decembrele
Sr. Publicist, Family Circle
212.551.6955
Blair.Decembrele@meredith.com
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“We know from our readers that they’ve started cooking more and more at home as a way to save money and spend more time together with their families,” says Diane Papazian, publisher of Family Circle. “Some are even cooking regularly for the very first time and have basic questions about getting started, choosing healthy recipes and using the right ingredients. Our partnership with IKEA and Food University gives us the opportunity to help people feel more comfortable in their kitchens and improve their lives.”
Each in-store cooking seminar will feature a chef demonstrating Family Circle recipes and discussing the importance of local produce, the power of using spices to boost flavor, ideas for quick and healthy recipes, and tips for easy entertaining.
The events will take place on:
• Saturday, March 12, 2011, IKEA SUNRISE, from 2-4 p.m. with Karl Benko & Marc Silverstein
• Saturday, March 19, 2011, IKEA WEST SACRAMENTO, from 2-4 p.m. with Curtis Aikens
• Sunday, March 20, 2011, IKEA EAST PALO ALTO, from 2-4 p.m. with Curtis Aikens
• Saturday, March 26, 2011, IKEA SAN DIEGO, from 2-4 p.m. with Curtis Aikens
• Saturday, April 2, 2011, IKEA COVINA, from 2-4 p.m. with Caprial & John Pence
• Sunday, April 3, 2011, IKEA ORANGE COUNTY-COSTA MESA, from 2-4 p.m. with Caprial & John Pence
• Saturday, April 16, 2011, IKEA WOODBRIDGE, from 2-4 p.m. with Karl Benko & Marc Silverstein
• Sunday, April 17, 2011, IKEA CONSHOHOCKEN, from 2-4 p.m. with Mary Ann Esposito & Marc Silverstein
• Saturday, April 30, 2011, IKEA CHARLOTTE, from 2-4 p.m. with Curtis Aikens
• Saturday, May 7, 2011, IKEA SCHAUMBURG, from 2-4 p.m. with Mary Ann Esposito
“Food University’s content and chefs have consistently engaged, entertained and provided the IKEA audience with a unique in store experience,” says Richard Gore, Managing Director of Food U Properties, LLC and founder of Food University.
For more information about Food University Presented by Family Circle or specifics about the events, visit www.MyFoodU.com
About Family Circle
Published 15 times a year by Meredith Corporation, with a circulation of 3.8 million and 20 million readers, Family Circle is one of the most widely read monthly magazines in the world. Family Circle provides smart relevant advice, sensible solutions, and inspiration in a voice that encourages and celebrates success in its pages and online at www.familycircle.com. Family Circle has always been committed to women’s issues and in 1973 became the first women’s magazine to fully underwrite a professional women’s sporting event, the Family Circle Cup, an annual women’s tennis tournament held in April in Charleston, S.C., at Family Circle Magazine Stadium.
About Food U Properties, LLC
Food U Properties, LLC, producers of Food University, is headquartered in New City, NY, and specializes in the production of original culinary entertainment through live events, television programming, web content, publishing and merchandising.
PRESS CONTACT:
Blair Decembrele
Sr. Publicist, Family Circle
212.551.6955
Blair.Decembrele@meredith.com
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