The company is expanding its product focus and reinvesting energies in order to fuel new growth. Key to success will be defining an ownable market position for the new product line and building a cohesive brand that embodies the entrepreneurial spirit and culture.
In her capacity, Heather will be responsible for all areas of brand strategy, marketing, promotions, oversight of business development, and the development of a professional service suite.
Ovation offers marketing solutions for companies focused on leveraging their branded content with demographically-targeted, predisposed audiences.
Digital signage delivers a custom branded media channel at point-of-influence, including waiting rooms and lobbies. Following the techniques of "inbound" or "content" marketing, Ovation's clients can use digital signage to serve up relevant, value-added informational, educational, and entertaining messages.
Commercial-grade flat screen displays surround prospective customers with targeted content. Ovation offers client counseling on creating a content strategy, creative development, and management of the digital media assets.