Verocity Wireless is different. As a growing mobile and data services provider in East-Central Iowa, Verocity strives to be what most others aren't: focused on the customer.
Whether they're devising rate plans tailored to audience segments, signing new subscribers, or troubleshooting technical issues, all of their efforts hold a common goal: to give each customer the best service possible. At Verocity, no one's simply a number.
"People have choices. There's a lot of competition, and in our industry there can be a lot of churn," said Verocity General Manager Dennis Charipar. "We work hard to earn our customer's trust. We want them to know we care about their satisfaction. We go the extra mile to help them become comfortable with phone features. This is a business, but it's a business with a heart, and a commitment to our communities."
Verocity understands that there are several keys to earning customer trust and driving loyalty. They've added a new communications channel - digital signage - into their mix and are using the in-store displays as part of a two-pronged strategy.
A 42" LG Hi-Def Flatron display was installed in the entryway of the main retail store. Content on this unit focuses on brand/image messages, community information, employee spotlights, and customer testimonials.
Two 10" displays were placed near the two top tiers of demonstration phones. These units play content designed to augment service agents during high traffic periods and assist the deliberating shopper. Focusing on product and feature messaging, these display units aid in purchasing decisions. New content will be continually added to maintain pace with new phone releases and sales trends.
Verocity is eager to evolve and improve the programming to build the brand and sales support value. Customer survey cards are available to help gain insights. The in-store media channel has been dubbed "The Verocity Connection" and includes an icon that's a visual extension of the company logo.
Whether they're devising rate plans tailored to audience segments, signing new subscribers, or troubleshooting technical issues, all of their efforts hold a common goal: to give each customer the best service possible. At Verocity, no one's simply a number.
"People have choices. There's a lot of competition, and in our industry there can be a lot of churn," said Verocity General Manager Dennis Charipar. "We work hard to earn our customer's trust. We want them to know we care about their satisfaction. We go the extra mile to help them become comfortable with phone features. This is a business, but it's a business with a heart, and a commitment to our communities."
Verocity understands that there are several keys to earning customer trust and driving loyalty. They've added a new communications channel - digital signage - into their mix and are using the in-store displays as part of a two-pronged strategy.
A 42" LG Hi-Def Flatron display was installed in the entryway of the main retail store. Content on this unit focuses on brand/image messages, community information, employee spotlights, and customer testimonials.
Two 10" displays were placed near the two top tiers of demonstration phones. These units play content designed to augment service agents during high traffic periods and assist the deliberating shopper. Focusing on product and feature messaging, these display units aid in purchasing decisions. New content will be continually added to maintain pace with new phone releases and sales trends.
Verocity is eager to evolve and improve the programming to build the brand and sales support value. Customer survey cards are available to help gain insights. The in-store media channel has been dubbed "The Verocity Connection" and includes an icon that's a visual extension of the company logo.