Think wait time has to be wasted time? Think again.
It's not uncommon to find televisions in physician, dentist, or urgent clinic waiting rooms. They're a nice alternative to the inevitably dog-eared, outdated, and off-topic periodicals placed on the tables. Taking that concept a step further, consider this refreshing change: an office visit where you learned something new and helpful while easily passing the time before your appointment.
Sound too good to be true? It doesn't have to be. Well-planned, attractively executed content airing on digital displays can educate, inform, and entertain patients, fostering a better health care experience.
Help introduce a new physician with a friendly biography segment. A story about hospital volunteers could encourage enrollment and ease trepidation about requesting help. Special programs or events can be filmed and edited to bring the participants stories to life for viewers.
Given the opportunity, patients in waiting rooms spoke up about the topic areas they'd like to have the digital content cover.
Mercy Cedar Rapids is Ovation Interactive's second health care client this year to execute a survey with a goal of gaining insight into patient sentiment about these content programs. In August, Mercy began evaluating a signage solution in three of their Cedar Rapids-area clinics (two urgent care and one family practice. Early reports are favorable.
Of Survey Respondents:
80% Indicated digital signage was a helpful way to pass time while waiting to be seen by the physician.
79% Indicated they learned something new by watching.
70% Indicated they learned information that they think they'll share with friends or family.
Patients can help shape the content they'll experience at these Mercy locations. When asked what other health-related topics they'd like to see, Diet/Exercise, Heart Health, Diabetes, Cancer, and Seasonal Health received the most votes.
Wait time is the perfect time to connect with patients predisposed to considering your health care brand. Make theirs a richer, more valuable experience by delivering content that informs their decision-making and soothes their wait.
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Data drawn from 220 surveys executed in three clinics over a two-week period during September 2009. Two versions of the survey were distributed among participants.
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It's not uncommon to find televisions in physician, dentist, or urgent clinic waiting rooms. They're a nice alternative to the inevitably dog-eared, outdated, and off-topic periodicals placed on the tables. Taking that concept a step further, consider this refreshing change: an office visit where you learned something new and helpful while easily passing the time before your appointment.
Sound too good to be true? It doesn't have to be. Well-planned, attractively executed content airing on digital displays can educate, inform, and entertain patients, fostering a better health care experience.
Help introduce a new physician with a friendly biography segment. A story about hospital volunteers could encourage enrollment and ease trepidation about requesting help. Special programs or events can be filmed and edited to bring the participants stories to life for viewers.
Given the opportunity, patients in waiting rooms spoke up about the topic areas they'd like to have the digital content cover.
Mercy Cedar Rapids is Ovation Interactive's second health care client this year to execute a survey with a goal of gaining insight into patient sentiment about these content programs. In August, Mercy began evaluating a signage solution in three of their Cedar Rapids-area clinics (two urgent care and one family practice. Early reports are favorable.
Of Survey Respondents:
80% Indicated digital signage was a helpful way to pass time while waiting to be seen by the physician.
79% Indicated they learned something new by watching.
70% Indicated they learned information that they think they'll share with friends or family.
Patients can help shape the content they'll experience at these Mercy locations. When asked what other health-related topics they'd like to see, Diet/Exercise, Heart Health, Diabetes, Cancer, and Seasonal Health received the most votes.
Wait time is the perfect time to connect with patients predisposed to considering your health care brand. Make theirs a richer, more valuable experience by delivering content that informs their decision-making and soothes their wait.
---
Data drawn from 220 surveys executed in three clinics over a two-week period during September 2009. Two versions of the survey were distributed among participants.
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