The Peard Real Estate Group is about to launch one of the very first real estate iPhone™ applications in Australia along with a mobile phone formatted website and Mobile Ready™ sms technology.
Stuart Cox, Managing Director said that “Mobile phone technology and usage is now expanding very rapidly and the Peard Real Estate Group is ensuring that as a company we can capitalize on this trend, providing our clients with additional exposure and convenient information sources.
“Currently there are 23 million handsets in Australia, half of which are 3G (internet capable). It is estimated that mobile phone users are spending as much as an hour a day as they commute to work browsing through real estate sites.
“The Mobile Ready™ system will provide consumers with an optimized delivery of information via SMS, Mobile Web and Mobile Applications. This will allow consumers (buyers and renters) the opportunity to receive information, conveniently on their phone, as they require/demand it.
“All Peard Group marketing, will display ‘Go Codes’ that potential buyers can text to gain additional listing information. These will link through to the mobile formatted website for additional information,
“The iPhone™ application will register where the user currently is, and provide a map with thumbnails outlining our listings in their current locality. From here, consumers can gain further property information or gain instructions on how to get to the property via the Google Maps feature on the iPhone™.
“The application will also contain a quick search feature and a Home Loan and Stamp Duty calculator.
“Peard Real Estate believes that this new technologly will greatly assist the marketing of properties listed through our company and set a new benchmark in real estate marketing,” he said.
The Peard Real Estate application will be ready to download for free from the Apple iPhone™ store in early November.