FOR IMMEDIATE RELEASE! PeopleBrowsr Launches PeopleBrowsr Labs, the First Accelerator for Social Media Startups in San Francisco

PeopleBrowsr Labs opens its doors to Social Media Startups and is now accepting applications

PeopleBrowsr, a high tech social analytics company, today announced the launch of PeopleBrowsr Labs, the first collaborative workspace designed to accelerate the recognition of Social Media Startups in Silicon Valley.

PeopleBrowsr Labs is giving startups desk space at 474 Bryant Street in SoMA, developer access to the PeopleBrowsr API with over 100 TB of Social Data, and $1,000 Infrastructure Credit monthly from SoftLayer. Startups also have the opportunity to work with podConnect, a new division of Pereira & O’Dell, for mentorship guidance, pitch help, strategy, and UI / UX design. If accepted, membership is $600 per month, per seat.

Ken Hoinsky, CEO of ThoughtLeadr, a startup in the PeopleBrowsr Labs accelerator says, "Our experience with PeopleBrowsr Labs has been nothing short of phenomenal. The office space is modern and perfectly located in SOMA. Through the hard work securing sponsorships, our legal and data costs have been slashed dramatically. But more importantly than that has been how abundantly and quickly valuable introductions have been made. By surrounding ourselves with very smart, like-minded individuals, we've cut our ramp-up time dramatically. I would highly recommend PeopleBrowsr Labs to any social media-focused startup."

PeopleBrowsr Labs is on a mission to:

• Provide the San Francisco startup community with a social media focused innovation lab, dedicated to helping 1-5 person startups accelerate growth through community, support and connections to brands and agencies.

• Create a physical workspace for entrepreneurs, brand marketers and agencies to meet with each other through a series of monthly events.

• Facilitate consistent thought-leadership through events, panels, use cases, presentations, and seminars. Featured speakers have included: Porter Gale, VP of Marketing from Virgin America; Jeff Hayzlett, Ex-CMO Kodak and Change Agent; and Brian Solis, Author of Engage and Principle at Altimeter. Bonin Bough, Global Director of Social Media of PepsiCo, is set to speak in early October.

• Offer Brands and Agencies an inside view into the startup world, in a place where they can meet and partner with the entrepreneurs building new and innovative technologies.

In conjunction with the launch, PeopleBrowsr announces Pereira & O'Dell as its exclusive agency partner. The San Francisco-based advertising agency has formed a social media consultancy titled podCONNECT (pereira o'dellCONNECT). The new arm aims to help brands with new media technology integration, management, and analytics.

Joshua Brandau, Director of Distribution and Strategy at Pereira & O’Dell, now Founder of podCONNECT adds, "This is a powerful partnership for us. We spend a great deal of time working within the social media startup community to ensure that our clients are at the forefront of the space. PeopleBrowsr Labs offers us a meaningful way to choose between providers and tools, and work with companies who are in early-stage growth. When we apply new technologies to solve our clients’ needs, as we did with our recent Intel/Toshiba “INSIDE” campaign, we're truly building solutions that didn't exist before."

PeopleBrowsr Labs has also recently partnered with SoftLayer, who is providing infrastructure advice and off-setting costs for startups that join the space.

“PeopleBrowsr Labs and SoftLayer are a perfect fit. We are passionate about emerging companies and have the best platform for social media,” says Paul Ford, Vice President of Community Development for SoftLayer. “Our range of services presents the right size solution for any startup as it begins. And we provide a foundation like no other for scaling operations in the short and long terms, including cloud and dedicated services integrated into a seamless environment with just one management system. No one else truly offers what we do.”

PeopleBrowsr will be announcing other relationships with major brand partners over the next few months.

Startups can apply now at http://www.peoplebrowsr.com/labs. For more information on PeopleBrowsr Labs, including images and video of the space, please contact startup@peoplebrowsr.com.

About PeopleBrowsr Labs
PeopleBrowsr Labs is an innovative workspace community designed to connect bay area Startups with Brands and Marketing Agencies around the world. Located in SOMA on 474 Bryant St in San Francisco, PB Labs features the first customer development accelerator program, where brands & agencies are invited to influence product, beta test, and become Early-Vangelists. For more information, visit www.peoplebrowsr.com/labs.

About PeopleBrowsr
PeopleBrowsr is a social analytics and brand engagement company, providing social media brand engagement, data mining intelligence and sophisticated social search. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence. As one of the first companies to receive the Twitter full fire hose feed, PeopleBrowsr’s Datamine includes over 1,000 days of data.

The PeopleBrowsr Playground includes Grid, Search, Analytics and Engagement. Enterprise Services are available in customized offerings. API access is available to social developers, and PeopleBrowsr Labs serves as an accelerator for social startups in the San Francisco headquarters.

For inquiries, please email contact@peoplebrowsr.com or tweet @PeopleBrowsr.


About podCONNECT
Pereria & O’Dell is launching podCONNECT a social media consultancy that helps brands with new media integration, analytics and management.

About Pereira & O’Dell
With offices in San Francisco, New York, and São Paulo, Pereira & O'Dell is an advertising agency heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers. The agency is owned by Grupo ABC de Comunicação, ranked 19th among the largest Marketing Communications groups worldwide by Advertising Age (April 2011). Among the client roster are LEGO, Corona, Cheesecake Factory, HBO, Muscle Milk, Intel and University of Phoenix. In 2010, Pereira & O’Dell, was named AdAge’s "Small Agency of the Year", based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation. In 2011, the agency was named to both AdAge and Creativity's A-Lists, as well as OMMA Magazine’s Creative Agency of the year.

About SoftLayer
SoftLayer® Technologies is an industry-leading Cloud, Dedicated, and Managed hosting services provider focused on giving customers total control of their outsourced IT solution. SoftLayer provides complete computing environments—including servers, bandwidth, a full range of OS, virtualization, storage, networking, security, and monitoring services, and more—in a fully automated platform. Every aspect of the platform can be managed and scaled on-demand through a single Customer Portal or feature-rich API, delivering the level of flexibility that social media applications need for meeting ever-changing demand levels.

Contact: Travis Wallis
travis@peoplebrowsr.com
phone: + 1 415 350 7289

Contact: Jen Charlton
jencharlton@peoplebrowsr.com
phone: +1 347 618 8083

###