PeopleBrowsr, the high tech social analytics and engagement company, is partnering with NXTM, the music media company behind the digital presence for Taylor Swift and Justin Timberlake, for the launch of WHOOZNXT, a music revolution for emerging artists at SXSW.
WHOOZNXT is a unique, audience-validated, technology platform that will measure month-to-month fan growth on each artist and reward the top ranked artists with opportunities on national and local television, radio, live venues, and digital platforms.
PeopleBrowsr is providing WHOOZNXT API access to build a customized social media experience for musicians and fans. The PeopleBrowsr Platform provides analytics to measure, monitor and engage in real-time conversations on the social web. Through the Platform and Enterprise Services, PeopleBrowsr identifies and engages champion influencers and develops hyper-targeted campaigns for audience build.
“The last thing the music business needs is another digital music startup that has ‘the’ technology solution for artists,” says Founder and former MTV Executive Jeff Yapp. “I believe that despite all the technological advances, the music industry has not really changed, at its heart it is still about the artist, the song and the fan. We have quietly put together an amazing and unprecedented network of exposures, gigs and shows. WHOOZNXT is simple, you are as hot as your ability to get more and new fans.”
The community of artists is at the core of the partnership with PeopleBrowsr. As Jodee Rich, CEO of PeopleBrowsr adds, “We’re at the center of building engaged social media communities, finding and nurturing loyal audiences, and bringing people together who have shared interests, such as music.” Providing social analytics is just one of PeopleBrowsr’s specialties, in addition to audience build campaigns, influencer engagement, and in-depth historical reporting by industry experts with access to a deep Datamine of social media conversations.
Led by Yapp, WHOOZNXT’s parent company NXTM digitally represents artists such as Swift and Justin Timberlake, to name a couple. The launch of WHOOZNXT will allow up-and-coming bands to apply the same tools that are used in the representation of top talent.
About Us
PeopleBrowsr is a high-tech social analytics company with a passion for marketing, providing data mining, analytics, brand engagement and campaign services to top global brands and Advertising/PR agencies. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence. Discover, lead and connect with PeopleBrowsr today at @PeopleBrowsr. For more information, please visit www.PeopleBrowsr.com.
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WHOOZNXT is a unique, audience-validated, technology platform that will measure month-to-month fan growth on each artist and reward the top ranked artists with opportunities on national and local television, radio, live venues, and digital platforms.
PeopleBrowsr is providing WHOOZNXT API access to build a customized social media experience for musicians and fans. The PeopleBrowsr Platform provides analytics to measure, monitor and engage in real-time conversations on the social web. Through the Platform and Enterprise Services, PeopleBrowsr identifies and engages champion influencers and develops hyper-targeted campaigns for audience build.
“The last thing the music business needs is another digital music startup that has ‘the’ technology solution for artists,” says Founder and former MTV Executive Jeff Yapp. “I believe that despite all the technological advances, the music industry has not really changed, at its heart it is still about the artist, the song and the fan. We have quietly put together an amazing and unprecedented network of exposures, gigs and shows. WHOOZNXT is simple, you are as hot as your ability to get more and new fans.”
The community of artists is at the core of the partnership with PeopleBrowsr. As Jodee Rich, CEO of PeopleBrowsr adds, “We’re at the center of building engaged social media communities, finding and nurturing loyal audiences, and bringing people together who have shared interests, such as music.” Providing social analytics is just one of PeopleBrowsr’s specialties, in addition to audience build campaigns, influencer engagement, and in-depth historical reporting by industry experts with access to a deep Datamine of social media conversations.
Led by Yapp, WHOOZNXT’s parent company NXTM digitally represents artists such as Swift and Justin Timberlake, to name a couple. The launch of WHOOZNXT will allow up-and-coming bands to apply the same tools that are used in the representation of top talent.
About Us
PeopleBrowsr is a high-tech social analytics company with a passion for marketing, providing data mining, analytics, brand engagement and campaign services to top global brands and Advertising/PR agencies. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence. Discover, lead and connect with PeopleBrowsr today at @PeopleBrowsr. For more information, please visit www.PeopleBrowsr.com.
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