PETMD® LAUNCHES A NEW LIFESTYLE MEDIA PROPERTY FOR "BRAND AND STYLE" CONSCIOUS PET LOVERS

Jewel-encrusted tiaras, sparkling mineral water for dogs, and fashionable pugs get reviewed by a panel of pet experts on Haute or Not? @PetMD

MIAMI - PetMD®, the leading online provider of pet health and wellness management, has recently launched Haute or Not?, a lifestyle media property that reaches the brand- and style-conscious pet owner. The newsletter is written in the many voices of the PetMD product testers, consisting of four dogs, a cat and a horse.

Haute or Not? @PetMD embodies the fact that most of PetMD’s audience own multiple homes, have intense travel schedules, professional careers and do not compromise on their pet’s health and well-being.

Haute or Not? scours the globe in search of unique and innovative creations and invites all product distributors, manufacturers, suppliers and retailers to submit their products for review. Users are also invited to vote on reviewed items on Haute or Not?, similar in fashion to how Yahoo! users can “buzz-up” articles.

Do you think your product is truly unique? Are you looking for increased online exposure and a growth in sales? Are you trying to target your efforts to an affluent and passionate pet audience? If you answered yes to any of these questions, please contact PetMD to request a product review.

For more information on Haute or Not? @PetMD and to submit your pet product(s) for review, please email: r.tamargo@petmd.com

About PetMD®

PetMD® is an online resource focused solely on pet health and wellness management. PetMD maintains the largest trusted pet health library written and approved by a network of veterinarians. PetMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with veterinarians through a trusted, comprehensive website. The website is available in English and Spanish. PetMD is headquartered in Miami, Florida. If you’re a member of the media and want to find out more about PetMD please call 305-675-1474. More information is also available at www.petmd.com.

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