PETMD® LAUNCHES SPONSORABLE BACKGROUND ADS ON HAUTE OR NOT?

The signature Haute or Not? plaid background can be 'stolen' for a day!

MIAMI, FL -- PetMD®, the leading online resource for pet health and wellness management, announced today that the background that surrounds the Haute or Not? newsletter is available for sponsorship. “Our signature Haute or Not? plaid background can be "stolen" for a day and we''ll Twitter to our fabulous followers ''The faá§ade du jour is Haute!''" said lead product tester Gordi, Labrador Retriever.

The site skin ad unit remains visible as the consumer scrolls down the page. This offers a much larger creative footprint for pet products and pet services. Response-based campaigns can activate the “Buy Now” feature that links to any target site or page. Brands seeking to make a sizable impact can use PetMD ad units to drive users to the Haute or Not? homepage where the site skin is showcased and the “Buy Now” feature activated.

Unique to Haute or Not? is the ability for users to vote-up the products as Haute! (like Yahoo! Buzz!). Haute or Not?''s mission is to bring haute-worthy stories to a pet passionate audience by uncovering the most interesting pet paraphernalia in the world. Users now have a chance to interact with the content for as long as they feel it is relevant, voting products or services as Haute! and keeping it featured on the main page.

Are you looking for increased online exposure and a growth in sales? Are you trying to target your efforts to an affluent and passionate pet audience? If you answered yes to any of these questions, please contact PetMD at advertise at petmd dot com to learn more.

About PetMD®

Haute or Not? @PetMD® is a lifestyle media property that reaches the brand- and style-conscious pet owner. The newsletter is written in the many voices of the PetMD product testers, consisting of four dogs, a cat and a horse. PetMD® is an online resource focused solely on pet health and wellness management. PetMD maintains the largest trusted pet health library written and approved by a network of veterinarians. PetMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with veterinarians through a trusted, comprehensive website. The website is available in English and Spanish. PetMD is headquartered in Miami, Florida. If you’re a member of the media and want to find out more about PetMD please call 305-675-1474. More information is also available at www.petmd.com.