“Our brand, PetMD, is a familiar, memorable, and growing authority for anything pet health and wellness related online. Our main website includes a wealth of pet health content, free directories, interactive tools, all designed to strengthen the human-pet bond” said Wanita Burnett, VP of Strategy for PetMD.
"How our users have extended our brand into the Twitter community allows us to truly realize our vision: to inspire pet owners and also connect pet owners with each other, with veterinarians, and with our advertisers," said Nicolas Chereque, VP of Business Development and Sales for PetMD.
One of PetMD’s new features, The Daily Vet featuring Dr. Patty Khuly, VMD, MBA., is a daily blog that offers insightful pet health advice for pet owners and veterinarians alike.
Haute or Not? @PetMD is a unique and popular lifestyle media property that reaches the brand and style conscious pet owner. Known for its fashionable flair, the blog is written in the many voices of PetMD''s pet product testers, consisting of four dogs, a cat and a horse. Users have a chance to interact with the content for as long as they feel it is relevant, voting products or services as Haute! and keeping it featured on the main page, similar to Yahoo! Buzz.
PetMD’s Unofficial “Dogtown” Blog has evolved organically out of the PetMD editorial team''s admiration for the hit show of the same name on the National Geographic Channel. “Dogtown,” the show, documents daily life at the Best Friends Animal Sanctuary in Utah, one of the largest no-kill facilities in the U.S.
PetMD’s suite of iPhone applications include a free PetMD Finder, with a searchable national directory of Veterinarians, Emergency Clinics, Daycare Centers, Dog Parks, and other pet services. PetMD’s Dog First Aid iPhone application quickly soared into Apple’s top ten paid applications within the medical category.
About PetMD
PetMD® is an online resource focused solely on pet health and wellness management. PetMD maintains the largest trusted pet health library written and approved by a network of veterinarians. PetMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with veterinarians through a trusted, comprehensive website. The website is available in English and Spanish. PetMD is headquartered in Miami, Florida. If you’re a member of the media and want to find out more about PetMD please call 305-675-1474. More information is also available at http://www.petmd.com.




