Haute or Not? @PetMD® is a lifestyle media property written in the many voices of the PetMD product testers, consisting of four dogs, a cat and a horse. "In this case, our animal product testers nominate the celebrity and a human writes the column - 'Why We Love'," said Rick Tamargo, Editor-in-Chief of Haute or Not? @PetMD.
For example, Prince Lorenzo Borghese's Royal Pet Club will make a donation to the North Shore Animal League when their customers request free samples. Ellen Degeneres, a long time customer and part owner of Halo Pets, supports Freekibble.com, an organization that provides food to dogs and cats in shelters.
“Whether you are looking to adopt a pet, donate money or volunteer your time, the options can be overwhelming,” said Wanita Burnett, Co-Founder and VP of Strategy of PetMD. "We like to look at others and reveal how they are making a difference. Big or small, it doesn't matter, we hope it will educate and inspire others."
Featured celebrities in 'Why We Love' include: Ellen Degeneres, Prince Lorenzo Borghese, Pamela Anderson, David Duchovny, Alyssa Milano, Mickey Rourke.? Learn more and subscribe to Haute or Not? @PetMD .
About PetMD®
PetMD® is an online resource focused solely on pet health and wellness management. PetMD maintains the largest trusted pet health library written and approved by a network of veterinarians. PetMD was founded to inspire pet owners to provide an ever-increasing quality of life for their pets and to connect pet owners with veterinarians through a trusted, comprehensive website.




