Brian Solis and Deirdre Breakenridge Collaborate on New PR 2.0 Book

PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS: How Social Media is Reinventing the Aging Business of PR

03.23.2009 – Totowa, NJ (March 23, 2009) - Brian Solis, Principal of Future Works and PR 2.0 blogger, has co-authored a business book on the topic of PR 2.0 with Deirdre Breakenridge, four-time author and president of PFS Marketwyse entitled, Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR, published by FT Press.

In Putting the Public Back in Public Relations leading PR industry experts, Solis and Breakenridge, speak to the new media rules of PR 2.0 and how the industry is on the brink of a social revolution. There is an emerging approach to public relations in today’s Web 2.0 world where conversations taking place online are becoming more powerful and influential than the traditional PR methods.

Putting the Public Back in Public Relations explores topics such as:
- Transforming the way you think, plan, and prioritize the manner in which you communicate with your communities
- Participating in social media and facilitating conversations
- Building blogger relationships and the value of securing brand ambassadors
- Reinventing the traditional press release using PR 2.0 tools to captivate and engage your audience
- Measuring the effectiveness of your PR 2.0 efforts

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (FT Press, ISBN-13: 9780137150694, 256 pages, hardcover, $22.99, March 2009) provides communication professionals with the tools and techniques necessary to effectively participate and engage in social media conversations surrounding their brands. The book can be ordered on Amazon.com, Barnes and Noble, and Safari Books Online. For more information about PR 2.0 strategies, social media tools and the value PR 2.0 can provide your business, visit www.deirdrebreakenridge.com and www.briansolis.com.

Quotes
“In today’s marketplace, Web 2.0 technologies have reshaped our industry and approach to PR-starting with having the tools to communicate with the public and customers directly,” said Breakenridge. “The goal of this book is to guide communications professionals through the social media landscape and demonstrate how leveraging these PR 2.0 tools can lead to building and maintaining relationships with key influencers and customers.”

“The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society,” said Solis. “These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.”

About Deirdre Breakenridge
Deirdre Breakenridge is President of PFS Marketwyse, a marketing communications agency in Totowa, NJ. Breakenridge blogs at PR 2.0 Strategies and is also a frequent contributor to PR industry publications. Putting the Public Back in Public Relations is the fourth book that Breakenridge has authored. Her previous works, PR 2.0: New Media, New Tools, New Audiences, also published by FT Press, was released in 2008. Breakenridge’s earlier books, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy, were published by Prentice Hall, in February 2003 and May of 2001, respectively.

About Brian Solis
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. One of the original thought leaders who paved the way for Social Media and PR2.0, Solis co-founded the Social Media Club and is a founding member of the Media 2.0 Workgroup. Solis is an avid speaker on the topic of new marketing and engagement and regularly contributes PR and technology insight to top industry publications. Solis'' other works include Now is Gone and he currently blogs about the evolution and future of PR and Marketing at PR 2.0, which is considered one of the most influential marketing blogs in the world.

About FT Press
FT Press (www.ftpress.com), an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.

About Pearson
Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today’s digital natives with effective and personalized learning, as well as dedicated professional development for their teachers.
This commitment is demonstrated in the company’s investment in innovative print and digital education materials for preK through professional learning, student information systems and learning management systems, teacher development, career certification programs, and testing and assessment products that set the standard for the industry. The company''s respected brands include Scott Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, the Stanford Achievement Test, the Wechsler family of assessments, SuccessNet, MyLabs, PowerSchool, SuccessMaker, and many others. Pearson''s comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson’s commitment to education for all is supported by the global charitable giving initiatives of the Pearson Foundation. Pearson''s other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearson.com.