Totowa, NJ (June 11, 2009) - Jason Miletsky, eight-time author and CEO of PFS Marketwyse, a marketing and communications agency located in Northern New Jersey, and Michael Hand, Vice President, Strategic Planning at IMG, who has over 15 years experience on the client side for some of America’s biggest and most powerful brands, including The Hershey Company, The Miller Brewing Company and BMW North America, will square off in series of head-to-head debates on topics in their new book, Perspectives on Marketing (Course Technology PTR, $29.99).
The Marketing Smackdowns will be moderated by best selling author of Putting the Public Back in Public Relations, Deirdre Breakenridge. The first Marketing Smackdown will be held at the Clifton Commons Barnes & Noble in Clifton, NJ on Thursday, June 25, 7:00 PM. The rematch will be hosted by the Brandhackers Meetup group on at Legends, 6 W33rd Street in Manhattan (Date to come).
Written in question/answer format, Perspectives on Marketing examines over 100 compelling and important issues that affect marketing professionals on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. The authors were not permitted to collaborate during the writing process, providing candid insights that are both thought provoking and enlightening.
“When I read the finished book for the first time, and finally saw what Mike had to say juxtaposed to what I had written, I immediately wanted to respond and felt Mike probably had the same reaction,” said Miletsky. “Then it hit me, we have to take Perspectives on the road and do this live.”
“It’s going to be a lot of fun debating Jason,” said Hand. “We’ve both been at this long enough to have strong and valid opinions. If I had to put money down on who will be the winner, I’d say the audience-whether you represent a national brand with immediate name recognition or a small business, there will be something to take away from this debate.”
The debates promise to be entertaining and highly informative, with Hand and Miletsky providing a no-holds-barred look at marketing as seen from both the client and agency perspectives. The co-authors will also field questions directly from the audience, allowing a rare opportunity to get first-hand advice from two marketing experts.
About the Authors
Jason Miletsky is CEO, and Executive Creative Director at PFS Marketwyse, a leading New Jersey agency specializing in helping mid- to large-sized companies bridge the gap between traditional and internet marketing. Jason is the author of eight books and has been a featured speaker on the national speaking circuit.
Michael Hand has more than 15 years of experience on the client side for some of America’s biggest and most powerful brands. His career path has led him from product introductions at BMW of North America, to licensing and promotions at M&M/Mars, to media operations and advertising development at General Motors.
About Perspectives
Each book in the Perspectives series retails for only $29.99 and can be found at bookstores nationwide. They can also be ordered direct online at www.getperspectives.com and www.courseptr.com.
For more information please and a complete schedule of Perspectives Smackdown events, please visit www.getperspectives.com or contact Steven Derosa at 973-812-8883 ext. 259 / sderosa@pfsmarketwyse.com
The Marketing Smackdowns will be moderated by best selling author of Putting the Public Back in Public Relations, Deirdre Breakenridge. The first Marketing Smackdown will be held at the Clifton Commons Barnes & Noble in Clifton, NJ on Thursday, June 25, 7:00 PM. The rematch will be hosted by the Brandhackers Meetup group on at Legends, 6 W33rd Street in Manhattan (Date to come).
Written in question/answer format, Perspectives on Marketing examines over 100 compelling and important issues that affect marketing professionals on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. The authors were not permitted to collaborate during the writing process, providing candid insights that are both thought provoking and enlightening.
“When I read the finished book for the first time, and finally saw what Mike had to say juxtaposed to what I had written, I immediately wanted to respond and felt Mike probably had the same reaction,” said Miletsky. “Then it hit me, we have to take Perspectives on the road and do this live.”
“It’s going to be a lot of fun debating Jason,” said Hand. “We’ve both been at this long enough to have strong and valid opinions. If I had to put money down on who will be the winner, I’d say the audience-whether you represent a national brand with immediate name recognition or a small business, there will be something to take away from this debate.”
The debates promise to be entertaining and highly informative, with Hand and Miletsky providing a no-holds-barred look at marketing as seen from both the client and agency perspectives. The co-authors will also field questions directly from the audience, allowing a rare opportunity to get first-hand advice from two marketing experts.
About the Authors
Jason Miletsky is CEO, and Executive Creative Director at PFS Marketwyse, a leading New Jersey agency specializing in helping mid- to large-sized companies bridge the gap between traditional and internet marketing. Jason is the author of eight books and has been a featured speaker on the national speaking circuit.
Michael Hand has more than 15 years of experience on the client side for some of America’s biggest and most powerful brands. His career path has led him from product introductions at BMW of North America, to licensing and promotions at M&M/Mars, to media operations and advertising development at General Motors.
About Perspectives
Each book in the Perspectives series retails for only $29.99 and can be found at bookstores nationwide. They can also be ordered direct online at www.getperspectives.com and www.courseptr.com.
For more information please and a complete schedule of Perspectives Smackdown events, please visit www.getperspectives.com or contact Steven Derosa at 973-812-8883 ext. 259 / sderosa@pfsmarketwyse.com