Totowa, NJ - Discussing effective Social Media strategies at the upcoming BizSummits Teleseminar , to take place on Thursday, July 30th at 1:30 PM EST, Deirdre Breakenridge, four-time author and president of PFS Marketwyse and Brian Solis, PR 2.0 blogger and Principal of Future Works, will educate business professionals on how to construct a solid Social Media program and grow their online communities creating brand ambassadors and awareness.
“In today’s marketplace, Web 2.0 technologies have reshaped our industry and approach to PR-starting with having the tools to communicate with the public and customers directly,” said Breakenridge. “Our goal is to guide communications professionals through the social media landscape and demonstrate how leveraging these PR 2.0 tools and providing value to your community can lead to building and maintaining relationships with key influencers and customers.”
The PR 2.0 webinar will discuss topics addressed in Solis and Breakenridge’s new book, Putting the Public Back in Public Relations, including aligning one’s business goals and objectives with a social media strategy, tips on where and how to engage the community, and utilizing analytics tools to gauge measurement and ROI based on a company’s needs and budget.
“The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society,” said Solis. “These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.”
BizSummits is an elite association where the world''s top leaders gather in virtual forums to hear from thought leaders on the most pressing issues confronting their industry. Membership provides enhanced benefits and exclusive access that enables executives to tap the expertise of industry leaders and colleagues. For more information on this event, please visit: PR 2.0: Putting the Public Back in Public Relations
About Deirdre Breakenridge Deirdre Breakenridge is President of PFS Marketwyse, a marketing communications agency in Totowa, NJ. Breakenridge blogs at PR 2.0 Strategies and is also a frequent contributor to PR industry publications. “Putting the Public Back in Public Relations” is the fourth book that Breakenridge has authored. Her previous works, “PR 2.0: New Media, New Tools, New Audiences,” published by the FT press, was released in 2008. Breakenridge’s earlier books, “The New PR Toolkit,” and “Cyberbranding: Brand Building in the Digital Economy,” were published by Prentice Hall, in February 2003 and May of 2001, respectively.
About Brian Solis Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. One of the original thought leaders who paved the way for Social Media and PR2.0, Solis co-founded the Social Media Club and is a founding member of the Media 2.0 Workgroup. Solis is an avid speaker on the topic of new marketing and engagement and regularly contributes PR and technology insight to top industry publications. Solis'' other works include Now is Gone and he currently blogs about the evolution and future of PR and Marketing at PR 2.0 , which is considered one of the most influential marketing blogs in the world.
About PFS Marketwyse Headquartered in Totowa, NJ, PFS Marketwyse is an integrated branding, marketing and communication agency. PFS offers a unique blend of experience and talent that delivers cost-effective, creative solutions with attitude. PFS Marketwyse applies fresh ideas to brand building, marketing communications and public relations projects and provides full-service agency capabilities. For more information on PFS Marketwyse, visit www.pfsmarketwyse.com