Buzzillions Gives Krillion Thumbs-Up for Local Product Search
After turning to Buzzillions to decide what to buy, shoppers can now find nearby retailers to locate the product they want - in stock, right now
05.18.2009 – In a move that underscores the importance of peer reviews in driving the purchase decisions of consumers, Buzzillions.com, the one-stop product reviews site for consumers, has added a “find this product locally” feature to its product content. The new feature, powered by Krillion™ (www.krillion.com), means web shoppers can turn to Buzzillions.com for millions of authentic consumer reviews, learn from the experiences of others, decide which product is best for them, and then easily locate a local retailer that has the product in stock.
“We provide consumers with more than five million consumer reviews, aggregated from more than 350 retailers, so that they can find the product, whether it be a digital camera or a stroller - that best meets their needs,” said Jim Morris, vice president, Buzzillions Platform, of Buzzillions.com. “We know that consumer reviews are an essential part of the research process before consumers buy a product. Now, we can help our visitors locate that product nearby so they can pick it up on the same day or get a final question answered before buying it.”
Today’s savvy shoppers often use online reviews written by like-minded people to narrow product selections and make well-informed buying decisions. Once a consumer is ready to buy a product, the next question is: “where?” Krillion answers that question with its real-time StockCheck™ technology. Krillion’s partnership with Buzzillions means Krillion is now working hand-in-hand with a leading independent consumer review website, providing real-time local product availability information that gives consumers a comprehensive selection of ‘where to buy’ options.
Lauren Freedman, president of the e-tailing group, sees consumer reviews as an essential part of consumer behavior: “Our research shows that Social Navigation-the ability to narrow selection by customer feedback-bridges the gap between the ideal offline and online shopping experience. 82 percent of shoppers we surveyed found reading reviews better than researching a product in-store with a knowledgeable sales associate. Once they’ve made up their mind what to buy, they want to see all of their buying options, and the availability of local, in-stock product will influence when and where they buy.”
“By integrating our technology into their top-rated website, Buzzillions is adding tremendous value for their visitors and enhancing their own revenue stream,” said Joel Toledano, co-founder and CEO of Krillion. “We’re systematically establishing Krillion at all the primary destinations on the web where consumers consider purchasing. In addition to working with Buzzillions, we’re also enabling manufacturers, web publishers, and search and shopping engines to connect ready-to-buy consumers with local, in-stock product - and better monetize their web presence.”
- Twitter Pitch
- Krillion powers "where to buy" on @buzzillions so shoppers can locate local retailers with in-stock product.
- News Facts
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- Buzzillions, web destination for product reviews, connects shoppers with local, in-stock product.
- After turning to Buzzillions to decide what to buy, shoppers can now find nearby retailers to instantly locate the product they want to buy.
- The new feature, powered by Krillionâ„¢ (www.krillion.com), means web shoppers can turn to Buzzillions.com for millions of authentic consumer reviews, learn from the experiences of others, decide which product is best for them, and then easily locate a local retailer that has the product in stock.
- Krillion’s partnership with Buzzillions means Krillion is now working hand-in-hand with a leading independent consumer review website, providing real-time local product availability information that gives consumers a comprehensive selection of ‘where to buy’ options.
- CEO Joel Toledano: “We’re systematically establishing Krillion at all the primary destinations on the web where consumers consider purchasing. In addition to working with Buzzillions, we’re also enabling manufacturers, web publishers, and search and shopping engines to connect ready-to-buy consumers with local, in-stock product — and better monetize their web presence.â€
- Resource Links
- Buzzillions' home page
- Krillion on Facebook
- Krillion on Twitter
- Krillion's blog, Krillionology
- Krillion's home page
- Tags
- Krillion, Buzzillions, local product search, online research, online reviews, web-to-store, cross-channel shoppers, multichannel retailing, Krillion StockCheck
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