FOX23 Using Social Media To Drive Bottom Line
Local Consultants Plan Program
10.30.2009 – FOX23 announced the station will be working with a team of Tulsa social media experts to help the station reach viewers and further its community connections. The program will begin in November and end next spring and encompasses major social media platforms including Twitter, Facebook, LinkedIn and potentially other methods of engaging an online audience.
"Social media platforms give FOX23 a great opportunity to reach out to our viewers. Media is changing and so is the way everyone gives and gets information. We recognize news happens not just on TV and on the internet, but happens on Facebook, Twitter, LinkedIn, etc. We are all excited to be a part of this project and the future of communication," said Todd Spessard, FOX23 News Director.
The team working with FOX23 to expand their social footprint includes former KTUL anchor-turned-author Cindy W. Morrison plus Mandy Vavrinak, owner of Tulsa-based marketing and PR agency Crossroads Communications; recognized influence psychology and sales consultant Ron Hudson and leadership coach and technology professional Mike Henry, Sr. All four are very active in the growing social media community in Tulsa and are leading members of the Social Media Masterminds Tulsa group.
“One day, after a mastermind meeting, we were discussing which local businesses had the greatest opportunities to benefit from a more active social community, and we thought traditional media outlets had potentially the most to gain. From that conversation, we decided to approach FOX23 and see if they were interested in growing their social media footprint,” Vavrinak said. All four consultants view the project as pivotal in the development of a social media for business model that works to build the bottom line of any business. "We're excited about helping FOX23 take on a larger leadership role in the community through social media tools," Henry said.
The program FOX23 will undergo aims to increase the station’s ability to gather news and sources, to provide more news to viewers and to connect with viewers to find out what’s on their minds and what stories they want to see covered. The sales staff and some of the production staff at the station will also be participating in the program. "We will be showing the sales staff how to utilize influence and sales strategies that work through social media," Hudson said.
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About FOX23
FOX23 News is the fastest growing news station in Oklahoma. FOX23 News offers viewers seven hours of complete, local news with the latest Breaking News, Breaking Weather and Solving Problems stories at the most convenient times. FOX23's Daybreak morning news broadcasts weekdays from 5:00 a.m. to 9:00 a.m. offering Green Country its only local four hour newscast. Viewers can also get their news and weather first on FOX23 News at noon, 5:00 p.m. and 9:00 p.m. FOX23 offers viewer the most local coverage in the market.
About Cindy W. Morrison
Cindy W. Morrison is an Emmy award winning TV Broadcaster with 20 years experience in the news business. When hard economic times led to a layoff, Cindy reinvented herself by creating her own business, writing a book and hitting the speaking circuit. Her goal is to empower others to reboot and upgrade their support system to not only survive but thrive in these changing times. She's a member of the prestigious National Speaker's Association.
About Ron Hudson
Ron Hudson is a recognized authority in the areas of influence psychology, perceptual persuasion, sales, and negotiations.
About Mike Henry, Sr. Mike Henry’s passion is helping people develop their leadership and change management skills. Mike has more than 25 years of progressive middle and upper management experience in financial services, transportation, and telecommunications working functionally in technology, operations, business development, and administration.
About Mandy Vavrinak
Mandy Vavrinak owns Crossroads Communications, a Tulsa-based full-service marketing, advertising, PR and social media agency focused on results-driven initiatives. WIth more than 15 years in marketing, she helps places, people and businesses craft and share their stories with their marketplaces using both traditional media and new media channels.
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- Team of Tulsa consultants helping @Fox23 grow social media footprint
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- News Facts
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- FOX23 chooses local consultants to boost social media footprint
- Effort to involve news, production and sales staff.
- Consultants are Ron Hudson, Mike Henry, Mandy Vavrinak and former KTUL anchor Cindy Morrison.
- FOX23 plans to use social media to drive connections with viewers, gather news, increase involvement in the community and build revenue.
- Resource Links
- Cindy Morrison on Twitter
- Mandy Vavrinak's Twitter Feed
- Mike Henry, Sr on Twitter
- Ron Hudson on Twitter
- Tags
- Ron Hudson, Mike Henry, Sr., Mandy Vavrinak, Cindy W. Morrison, FOX23, Tulsa, Social Media, consulting, social media mastermind, Todd Spessard
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