02.04.2010 – SysTest Labs announced today that Benjamin Ray has joined the company effective February 1 as vice president for strategic services. A co-founder and former managing partner of Denver-based Xylem Digital, Ray will focus on new product development, sales, and marketing.
"Ray brings to SysTest Labs a combination of entrepreneurial spirit and creative thinking that allows us to expand beyond our traditional software testing and quality management suite of services," stated Glenn Truglio, President of SysTest Labs. "We recognize the need for SysTest Labs to continue to innovate and grow in new areas and Ray will lead that effort. His proven track record for developing new products and opening new markets is exactly in line with our aggressive growth strategy."
Ray's initial focus is in areas of Digital Branding and Digital Reputation Management, helping companies manage their brand effectively in the age of social media. The Digital Reputation Management tool, designed by Ray, will help SysTest Labs' clients manage the ways in which their information is collected and distributed over the Internet.
"I am thrilled to be part of such an accomplished, focused, and quality-driven organization," commented Ray. "SysTest Labs is on a high-growth trajectory and I am very excited to be coming on board at this critical juncture. Using my skills in strategic planning and new product innovation, I hope to contribute to the company's vision for pursuing growth opportunities both here in the U.S. and internationally as well."
About SysTest Labs
SysTest Labs is an internationally accredited information technology company that performs quality management and software performance testing services. Headquartered in Denver, Colorado USA, with global assignments, a team of IT specialists and subject matter experts deliver on the commitment to provide responsive, quality-driven solutions. For more information, visit www.systest.com
About Benjamin Ray
For over 20 years, Benjamin Ray has been a business leader in innovation. Most recently, he was founder of AlchemicGORILLA, the innovation firm that created the Digital Reputation Management product concept. Prior to that he was co-founder at Xylem Digital, a full-service digital agency with global assignments; www.xylemgitial.com and co-founder at IN Denver Times, an online news and entertainment source.
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