Cycling Industry Veteran Stan Mavis Joins Serotta
New company, Serotta Sport, will be the exclusive N.A. distributor of Serotta custom bicycles, Catlike helmets and ETXEONDO apparel
04.07.2010 – Saratoga Springs, NY – Stan Mavis, co-founder of Pearl Izumi and later president of Sugoi Performance Apparel, has been named president of the newly formed Serotta Sport, joining longtime friend and founder Ben Serotta. The company will continue to offer Serotta’s legendary custom, hand-built bicycles and also be the exclusive North American distributors of Catlike helmets and ETXEONDO cycling apparel.
“Ben and I have been friends since the early ‘90’s when we were sponsors of the Coors Light cycling team - he's a true pioneer in the world of cycling,” explains Mavis. “I couldn’t pass up this incredible opportunity to help lead a brand with a storied history and tremendous potential for the future. Furthermore, our partnership with Catlike and ETXEONDO creates a unique combination of premium ‘founder’ brands that have a chance to capitalize on the current domestic interest in premium European cycling products.”
The new Serotta Sport management team is comprised of Bonnie Mavis as VP of Sales, a 17-year veteran of customer service and sales for Nordstrom, Paraic McGlynn as Director of Applied Cycling Science for the Serotta International Cycling Institute, Patrick O’Farrell as Director of Operations and Mike Lopez as Director of Serotta Composites. As chairman of Serotta, Ben Serotta will continue to lead product innovation and development with exciting plans for the latter half of 2010 and the model year 2011.
Serotta Sport will focus on preserving Serotta’s renowned attention to detail in product development, and then expand that same philosophy into customer service and dealer support for its premium, custom bicycles. It will also grow the Serotta International Cycling Institute, a member-based organization dedicated to educating cyclists about the importance of proper bike fit. Lastly, Serotta Sport will be the exclusive distributor for Catlike helmets and ETXEONDO cycling apparel, two prestigious European cycling brands that are also still managed by their original founders.
Additionally, Serotta Sport has retained Colorado-based Backbone Media to manage its public relations. Backbone will support Serotta’s media communications, product placement, branded content and social media strategy.
About Serotta
Founded by master artisan Ben Serotta in 1972, Serotta is world-renowned for building premium, handcrafted, custom bicycles featuring progressive designs and the latest high-tech materials. Serotta is a vertically integrated bicycling company with its headquarters and manufacturing facility in Saratoga Springs, N.Y. and a wholly owned Serotta Composites carbon fiber facility in Poway, Calf. Serotta pioneered and continues to lead the science of custom bike fitting and is widely acknowledged as the “Porsche” of bicycles.
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- Cycling industry vet Stan Mavis joins Serotta; new company also distributes Catlike helmets & ETXEONDO apparel.
- News Facts
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- Stan Mavis, co-founder of Pearl Izumi and former president at Sugoi leads new Serotta Sport.
- Serotta Sport will distribute Serotta custom bicycles, Catlike helmets and ETXENDO apparel.
- Ben Serotta founded Serotta bicycles in 1972 - company is renowned for hand-built, performance frames
- Serotta pioneered and continues to drive the science of custom bike fitting.
- Backbone Media appointed to manage Serotta Sport PR and social media.
- Resource Links
- Catlike
- ETXEONDO
- Serotta
- Serotta International Cycling Institute
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