Polartec Announces 2010 European APEX Design Award Winners
06.02.2010 – (Lawrence, Mass.) - Polartec, LLC, the developer, manufacturer and marketer of Polartec® performance fabrics, announces the European APEX Award winners for 2010. (Click here to see the North American winners). This prestigious award goes to the finest Polartec®-based garments that will be available to consumers in the fall of 2010. A panel of judges selected the winners based on the style, function and fit of the garments as well as the most innovative and appropriate uses of Polartec® fabrics in the designs.
Out of the dozens of garments submitted, the judges selected 12 European APEX winners ranging from flame-resistant firefighter turnout gear, to innovative and high-tech softshell jackets. And the winners are:
• Flower Gloves Ultimate Firefighter Suit - Polartec® Power Dry® FR
• Montura SuperNova - Polartec® Power Shield® Pro
• Eider Power Pro Jacket - Polartec® Power Shield® Pro
• Ternua Whales & Kids - Polartec® Classic 300 recycled
• Montura Senales Scaldamuscoli - Polartec® Power Shield®
• Trangoworld Axial Woman Trouser - Polartec® Power Shield®
• Vaude Baltoro Pant - Polartec® Power Shield®
• Colmar MD 9312 Women's Full Zip Tecnofleece - Polartec® Thermal Pro®
• Wild Roses L-Maloja PD Shirt - Polartec® Power Dry® High Efficiency
• Ternua Identity - Polartec® Power Stretch®
• Sweet Protection REDLINE Jacket - Polartec® Thermal Pro®
• Norrøna trollveggen warm2 fleece jacket - Polartec® Thermal Pro®
In addition to a Tiffany crystal award and bragging rights for a year, manufacturers can participate in a custom hangtag program promoting the winning garments at the consumer level. Polartec® also provides additional marketing support through product placement with media and events. Past winners can testify that the Polartec® APEX Award drives sell-through.
About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. For more information, visit www.polartec.com
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- Polartec announces its European APEX award winners - 12 of the most innovative garments of the year.
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- Polartec® announces the 12 European garments chosen for its annual APEX Awards.
- Winners based on the style, function and fit of the garment as well as the most innovative uses of Polartec® fabrics.
- Winners receive a Tiffany crystal as well as integrated marketing and public relations support from Polartec®.
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- Flower Gloves, Montura, Eider, Ternua, Trangoworld, Vuade, Colmar, Wild Roses, Sweet Protection, Norrona
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Flower Gloves Ultimate Firefighter Suit Italian manufacturer Flower Gloves knows that fighting fires is hot, dangerous work, so in creating its Ultimate Fire Fighters Suit, they searched for fabrics that offered the safety of flame resistance combined with superior moisture management capabilities. The Polartec® Power Dry® FR lining in the Ultimate Fire Fighters jacket and pants performs like premium athletic clothing with stretch, wicking and breathability, combined with flame resistance that is permanently blended into the fabric to keep firefighters both safe and comfortable in the toughest of conditions. Designer: Andrea Zen Website: www.flowergloves.it
Montura SuperNova The SuperNova, by Italian apparel company Montura, is one of the most thoughtfully designed and technically advanced jackets on the market. The chest panel features an innovative windproof nylon material while the jacket’s remaining fabric is seam-sealed Polartec® Power Shield® Pro for the ultimate in a weatherproof, yet highly breathable performance. Website: www.montura.it
Eider Power Pro JacketSeamlessly marrying new school fashion and high-tech performance, the Power Pro jacket is a great all-around winter layer. New Polartec® Power Shield® Pro fabric provides a combination of water resistance and breathability never before offered in a soft shell to keep you dry both inside and out. Taped seams and articulated elbows add to the jacket’s performance and illustrate Eider’s attention to detail in this piece. MSRP: 299€ Designers: Lionnel Ducruet and Marion Charpenet Website: www.eider-world.com
Ternua Whales & Kids-About These Garments: Ternua wants Spanish toddlers to look just as stylish as their fashion-forward parents, no matter the weather. This set of pants and matching hoody sweatshirt are made from recycled Polartec® Classic 300 weight fabric for durable, lightweight warmth and breathability. MSRP: 94€ Designers: Ternua Design Team Website: www.ternua.com
Montura Senales ScaldamuscoliThese Capri-length, suspender pants are purpose-built for alpine ski racers to wear while training on the slopes. Polartec® Power Shield® fabric provides stretchy, durable, breathable weather protection while integrated padding helps shield skiers while crashing gates. Website: www.montura.it
Trangoworld Axial Woman Trouser A technical design and functional fit, styled from Polartec® Power Shield® fabric, allows women to start their day in the city and be trekking through the wilderness by nightfall, in the same pair of adaptable, softshell pants. Breathability and maximum mobility are matched with articulated knees, internal gaiters and zip hems that will keep you comfortable, warm and dry in any endeavor. MSRP: 105€ Designer: Trangoworld Design Department Website: www.trangoworld.com
Vaude Baltoro Pant Your friends won’t hear you coming when you drop in to poach their line thanks to the Polartec® Power Shield® used in these fully equipped ski touring and winter mountaineering pants. Stretchable softshell fabric allows full freedom of movement while removable gaiters make for year-round comfort. The pockets are fully accessible when wearing a harness and lower leg reinforcement gives added protection against sharp ski edges and crampons. MSRP: 220€ Designer: Johan Rӓihӓ Website: www.vaude.com
Colmar MD 9312 Women's Full Zip Tecnofleece Vintage Italian styling and modern Polartec® innovation form the perfect union in the MD 9312 Women’s Full Zip Tecnofleece from Colmar’s 2010 collection. Intriguing color blocking combinations are created using Polartec® Thermal Pro® fabric, which also provides maximum warmth without weight, to keep you skiing in comfort and style. Designer: Colmar design team Website: www.colmar.it
Wild Roses L-Maloja PD Shirt A building block, baselayer made from Polartec® Power Dry® High Efficiency fabric, the L-Maloja PD shirt was created especially for women who like to move. The bi-component mechanically wicking fabric keeps you dry on the slopes or the trails, and everywhere in between. This piece was made for layering, but pretty accent details will leave you looking sweet as you turn up the heat. MSRP: 64€ Designer: Silvia Zambelli Website: www.wildroses.ch
Ternua Identity The Identity full zip hoody is made with Polartec® Power Stretch® Pro fabric for body hugging, four-way stretch and freedom of movement in a stylish, feminine design. The Identity is created for casual wear, but its Polartec® fabric provides enough breathability, moisture transference and wind resistance so it can be worn during any cold weather athletic activity. MSRP: 110€ Designers: Ternua Design Team Website: www.ternua.com
Sweet Protection REDLINE Jacket The REDLINE is a streetwear-inspired full zip hoody that looks good by itself but also layers well for snowboarding, skiing or winter relaxing. Technically advanced Polartec® Thermal Pro® fabric provides warmth without weight and encourages freedom of movement in the loose and comfortable unisex design, worn for Norway by X-Games freeride skier Anna Segal. MSRP: 175€ Designers: Ståle N. Møller, Camilla Abry, Marianne Abry Website: www.sweetprotection.no
Norrøna trollveggen warm2 fleece jacket (men’s & women’s)This year marks the 30th anniversary of the trollveggen collection of performance climbing apparel from Norrøna and the warm² fleece is the perfect way to celebrate. The garment features warm, wicking and lightweight Polartec® Thermal Pro® fabric. The bottom hem on the jacket also incorporates Polartec® Power Stretch® fabric for increased stability without the use of drawcords or cord locks. MSRP: 149€ Designer: Norrøna RD & D Team Website: www.norrona.com
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