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Carl’s Jr.

Social Media Release

Carl's Jr. Keeps Summer Going With New Hawaiian Grilled Chicken Salad

Teriyaki Burger and Chicken Sandwich Inspire New Salad Entree

07.21.2010 – CARPINTERIA, Calif. - Carl’s Jr.® is kicking its summer menu up a notch with the introduction of its Hawaiian Grilled Chicken Salad, now available at all Carl’s Jr. restaurants.
Showcasing the flavors of the Islands, just as the Carl’s Jr. Teriyaki Burger and Teriyaki Chicken Sandwich did before it, the new Hawaiian Grilled Chicken Salad features grilled and sliced chicken breast meat, grilled Dole® pineapple, fresh red onion and cucumber slices on a bed of mixed spring salad greens, topped with Asian sesame dressing and wonton strips.

“The Carl’s Jr. Hawaiian Grilled Chicken Salad is unique in the world of fast-food salads and it’s perfect for the hot days of summer,” said Brad Haley, executive vice president of marketing at Carl’s Jr. “The grilled chicken breast, grilled pineapple, fresh produce and Asian sesame dressing together create a delicious flavor combination. It’ll bring a taste of the tropics to our guests no matter where they live.”

The addition of pineapple to its entrees is not new to Carl’s Jr. In 2007, it was the first major fast-food restaurant chain to offer a teriyaki burger with grilled pineapple – something previously only found in sit-down burger restaurants. “Carl’s Jr. has become known as the fast-food place where the public can find the same kind of burgers, sandwiches and salads they previously could only get at more expensive, sit-down restaurants,” added Haley. “The Teriyaki Burger, the Teriyaki Chicken Sandwich and now the Hawaiian Grilled Chicken Salad are delicious examples of that philosophy.”

The Hawaiian Grilled Chicken Salad is available at Carl’s Jr. for $4.99. Prices may vary by location.

All season long, Carl’s Jr. has been offering Hawaiian Summer promotional tie-ins. Stay tuned to the Carl’s Jr. Web site (www.carlsjr.com) and social media pages (www.facebook.com/carlsjr, www.twitter.com/carlsjr, www.youtube.com/carlsjr) for additional offers.

About Carl’s Jr.
Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif., in 1941, is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including more than 1,233 Carl's Jr. restaurants and more than 1,901 Hardee's restaurants. For additional information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr, www.twitter.com/carlsjr and www.youtube.com/carlsjr.

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Twitter Pitch
New Hawaiian Grilled Chicken Salad @CarlsJr offers a taste of the Islands w/o the ridiculous airfare!
News Facts
  • It's a salad that tastes like summer, if summer tasted like a Hawaiian/Asian-inspired chicken salad.
  • Grilled pineapple AND grilled chicken breast? I know! It's awesome!
  • Run out now and try the new Hawaiian Grilled Chicken Salad for $4.99 at Carl's Jr.
  • Seriously, go get one...
  • Now...
Tags
hawaii, hawaiian, chicken, salad, grilled, carls, carl's jr, fast food, yum, lunch, island, pineapple, QSR
Carl’s Jr. - The new Hawaiian Grilled Chicken Salad at Carl's Jr. offers a taste of the islands without the ridiculously high airfare. The new Hawaiian Grilled Chicken Salad at Carl's Jr. offers a taste of the islands without the ridiculously high airfare.

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About & Contact

Carl’s Jr.

Carl’s Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif., in 1941, is today an international organization that employs nearly 30,000 people worldwide. Carl’s Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, through its subsidiaries, had a total of 3,134 franchised, licensed or company-operated restaurants in 42 states and in 16 countries, including more than 1,233 Carl's Jr. restaurants and more than 1,901 Hardee's restaurants. For additional information, or to find a Carl’s Jr. near you, go to www.carlsjr.com. Carl’s Jr. social media sites include www.facebook.com/carlsjr,...

More Info

Contacting Carl’s Jr.

Carl’s Jr.
6307 Carpinteria Ave.
Suite A
Carpinteria, CA 93013
Phone:: 805/745-7500
Toll Free:: 888/688-7537
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Press Contact
Beth Mansfield
Phone:: 805/745-7741
Mobile: 805/223-0278
Interview Request
Beth Mansfield
Phone:: 805/745-7741
Mobile: 805/223-0278
Product Sample Request
Beth Mansfield
Phone:: 805/745-7741
Toll Free:: 805/223-0278