James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike is the perfect canvas to showcase and celebrate the classic American history of the two brands.” The New Balance x UNDFTD Sonic 574’s upper textile is a heather grey sweatshirt material sonically bonded with the synthetic suede complete with varsity “N” detailing. Undefeated will also be launching coordinating apparel for this project.
The New Balance x Sonic 574 comes in grey and black and will be sold at Undefeated stores starting September 18, 2010. (MSRP $75.00)
ABOUT NEW BALANCE
New Balance, based in Boston, MA, continues its tradition of premium footwear. Designed for both men and women, New Balance footwear features the finest construction and quality. Ranging from all-time classic favorites to reinvented modern silhouettes, each Lifestyle shoe features innovative materials and technologies that keep the New Balance brand as relevant and sought after today as it was 100 years ago. Celebrating heritage, craftsmanship, innovation and imagination, New Balance Lifestyle fuses classic designs from the past with bold ideas from the future.
Please visit www.newbalance.com/lifestyle for more information.