PitchEngine's flagship Social Media Release (SMR) product is designed on an open platform where currently, more than 6,000 brands create and share social PR content. Within these SMRs, users have the opportunity to cross-link to various resources that help their readers learn and discover more information about a particular topic, event or company.
"It's been brought to our attention on several occasions that Business Wire is blocking their users from including PitchEngine SMR links in their traditional press releases," said Jason Kintzler, Founder and CEO of PitchEngine.
"This is unfortunate as it takes away from the spirit of the social web," said Kintzler.
PitchEngine supports links to all other services in an effort to co-exist with more traditional means of media relations.
"We believe there are times when traditional distribution is still necessary, especially in the financial sector," said Kintzler.
To date, PitchEngine users have been allowed to embed links to their SMRs into press releases distributed by other services including PR Newswire and Marketwire.