Carbon Media Group Appoints Backbone Media as Public Relations Agency

DETROIT (July 8, 2016) – Carbon Media Group, a top 15 digital sports property in North America and home to CarbonTV, the leader in online streaming video content for outdoor and rural lifestyle enthusiasts, has selected Backbone Media as its agency of record for its public relations efforts.

Carbon Media Group is a progressive media company operating an extensive digital ecosystem that includes, a leader in outdoor-related daily news, and CarbonTV, a premium video platform providing today's video consumer with on-demand, free access to their favorite outdoor and rural lifestyle shows. CarbonTV offerings include award-winning original programming, which is available anytime, on-the-go and online through the major OTT touch points.

"We are excited to work with Backbone as we continue to grow our properties, including CarbonTV," said Daniel Seliger, Executive Vice President of Content and Marketing for Carbon Media Group. "Our audience, the #CarbonClass, is hungry for authentic and important stories told in a modern and accessible way. Backbone Media's values align well with ours, and their experience working with many of the best brands in the active lifestyle and outdoor recreation industries is a natural fit for us."

Since 1997, Backbone Media has worked with clients in the outdoor recreation industry to amplify active lifestyle brands and cultivate lasting connections. The Backbone team will work closely with Carbon Media Group to amplify its media outreach and to advance CarbonTV.

"We are thrilled to work with Carbon, as they have demonstrated a high level of acumen in building their media platforms to date, and there are clear opportunities for broadening the exposure of CarbonTV's stellar programming and fast-growing audience," said Nate Simmons, managing partner at Backbone.

About CarbonTV

The best of what’s happening outdoors is happening here. With more than 120 shows and millions of monthly views, CarbonTV is the leading online streaming destination for outdoor and rural lifestyle video. CarbonTV is the digital home to acclaimed shows, such as American Elements, Bone Collector, Heartland Bowhunter’s Behind the Draw, Major League Bowhunter, Mega Truck Series and the RideTV network. All video content is available on demand, for free at and through the CarbonTV app available on iOS devices, Roku, Samsung Smart TVs and Xbox One. To learn more, visit Download our free app:  Connect on Facebook:

 About Carbon Media Group

Carbon Media Group’s mission is to connect people who live, work, and play in the outdoors. With over 500 websites and 33 million monthly unique users, CMG is the largest publisher of outdoor-related content online. According to ComScore, CMG ranks as a top-15 digital sports publisher and is credited as a dominant player in the sports media landscape. CMG offers major advertisers across many categories a wide array of premium digital advertising opportunities. Among the company’s many vibrant media properties, CMG operates the 2nd largest YouTube sports MCN and the innovative digital streaming platform CarbonTV. For more visit:

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver and Jackson, Wyo.