Aureus Medical discusses healthcare career news: What is driving the demand for rural healthcare

Omaha, NE (June 16, 2016) - As a travel healthcare professional, your assignment opportunities could place you just about anywhere in the U.S., from big cities like New York and Chicago to coastal regions like Florida and California. However, you may have noticed a trend of travel nurse and nurse practitioner job openings in rural areas, which is due to a high demand for healthcare in these locales. As research from the National Conference of State Legislators pointed out, even though 20 percent of the U.S. population resides in rural areas, only 11 percent of physicians work there.

These locales often have unique and pressing needs that are not adequately addressed currently, which is why such a high demand for rural healthcare exists. Healthcare staffing leader, Aureus Medical Group, talks more about what's driving this trend and the roles of travel nursing and nurse practitioner jobs:

An overall healthcare provider shortage
The current healthcare provider shortage affects the entire country. According to the U.S. Department of Health and Human Services, a combination of an aging and growing population will elevate the demand for healthcare by 14 percent between 2010 and 2020. However, the HHS projects the number of primary care providers to only increase by 8 percent, further widening the gap between supply and demand.

On the demand side, aging baby boomers contribute to a shifting demographic. According to data from the U.S. Census Bureau, adults 65 and older will make up 20.3 percent of the population by 2030 and 20.9 percent in 2050, which explains the increase in care needs. Additionally, the implementation of the the Patient Protection and Affordable Care Act require Americans to have insurance, creating even more patients.

For supply, the healthcare industry simply can't keep up. The National Planning & Reproductive Health Association explained that many providers such as nurses and those in physician or nurse practitioner jobs are baby boomers and also reaching retirement age. As older providers leave the workforce at a rapid rate, new patients enter waiting rooms just as quickly.

Finances fueling rural healthcare gaps
While the healthcare provider shortage impacts all of the U.S., rural areas are especially hard hit, partly due to economic factors. The U.S. Census Bureau defines rural as essentially the opposite of urban – areas that are not developed or do not use land for commercial, residential and urban purposes.

As a result, rural America may have fewer opportunities for jobs than cities, and the occupations that exist may not offer benefits that are as attractive as those in urban locales. According to the Rural Health Information Hub, this means that healthcare workers may avoid rural areas because more limited career opportunities for their spouses, or hospitals in more urban locations may offer more competitive pay, drawing in providers.

Read the full article for more on the demand for rural healthcare.

About Aureus Medical Group:
Aureus Medical Group is a national leader in healthcare staffing specializing in the successful placement of Nursing, Advanced Practice, Cardiopulmonary, Diagnostic Imaging, Medical Laboratory, Neurodiagnostics, Radiation Oncology, and Rehabilitation Therapy professionals, as well as Physicians, in hospitals and medical facilities nationwide.  With more than 30 years of experience, Aureus Medical offers a full range of staffing options, including national contract (travel), local contract, and direct hire.  Aureus Medical is the largest affiliate of Omaha-based C&A Industries, a leading provider of human capital management solutions for more than 45 years.