After selling over 400K units of the LEAF over the past year, here at Bellabeat, we listened to our users and to what the market was asking for and identified that we can give our users so much more than only physical health tracking.
This is why we've released a major new feature - Meditation. We want to empower our users to become conscious about their health and take better care of their mental well-being.
New feature perfectly complements existing health tracking features and we've discovered that together with actionable insights that users get through the app, behaviours actually change.
The LEAF now empowers many women who are training for the Olympic games in Rio. One of them is Lolo Jones (Summer and Winter Olympian | 3x World Champion | 3x Olympian | American Record Holder 60mh) whose personalized guides are available in the LEAF App to all of our users.
Bellabeat in numbers
-We’ve sold over 400k units
-The LEAF was launched on Amazon, Best Buy, Target, The Bay, Brookstone, Bed Beth
-The LEAF was launched in retailers in the UK, the Middle East, Australia & New Zealand
-The new LEAF App features include 12 specific meditation exercises which will help women also to manage menstrual discomfort, stress and boost confidence and overall performance
The new LEAF app features are available for both iOS and Android.