The report "Medical
Robots Transforming Healthcare: Pricing & Cost-Benefit Assessment (Price
Variation (by Product (Surgical Robots, Rehabilitation Robotics, Stereotactic
Radiosurgery), by Application, by Geography), Reimbursement, Selection
Criteria, Buying Cycle", analyzes and studies the price variation in
medical robots of varied types (surgical/rehabilitation/non-invasive
radiosurgery/hospital & pharmacy), selection criteria of adopting medical
robots from end-user perspective, buying cycle, price wars, and cost-benefits
offered by the robots based on existing research studies.
Browse 33 market data Tables and 21 Figures spread through 97 Slides and in-depth TOC on "Medical Robots Transforming Healthcare"
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Medical robots are devices that are used to improve the
quality of care for patients. The major types of medical robots are surgical
robots, hospital and pharmacy robots, rehabilitation robots, and non-invasive
radiosurgery robots. Each type of robots vary widely in prices, offer varied
benefits & cost-saving advantages, and are subject to different
reimbursement structures, buying cycle, price wars, and other factors.
The price variation is largely dependent on technology and
application of the robot. Varied applications of surgical robots include
laparoscopy, orthopedic, cardiology, and gynecology, among other. The
non-invasive radiosurgery systems are used in oncology/radiology.
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On the other hand hospital & pharmacy robots cater to administrative tasks of the hospitals & pharmacies. As the name suggest, rehabilitation robots are used in rehabilitation of patients with disabilities due to strokes, accidents, paralysis, and other such conditions. Thus, different applications require different technologies in the final products resulting price variation across products. Moreover, the pioneers in particular type of robotic technology secure Intellectual property (IP) rights that further creates price variations in robots for similar applications.
The other factors that influence the robot prices include discounts
offered, supply chain mark-ups, reimbursements, and price war. The study
elaborates on each of these factors and their association with price variation
of different robot types.
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The research findings cited in the report encapsulates the buying cycle
and the key decision makers for purchase of a robot. Selection criteria considered
by end-user for embracing medical robots is also included in the scope of the
study. Additionally, the marketing & promotional strategies focused by the
vendors and financing options offered throws light on activities focused by
vendors to increase customer access to the highly sophisticated technology.
Marketing and promotion was the dominant strategy adopted by players in the
medical robotics market during 2012 to 2015. This strategy was employed by
players to increase the awareness of their products and educate potential
clientele on the use and benefits of their products.
Furthermore, a separate section on cost-benefit assessment covering cost benefit studies and industry opinion is a value-add for the report. The section provides a guideline to the stakeholders in understanding the investment structure and the cost-savings achieved through the use of each type of robot.
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