Local Children's Companies Team up to Host Charity Event for Foster Care Community

For Immediate Release:

Kelsey Reid


Nashville, TN – July 10th + 11th, 2016 – Nashville children’s shop, Rich Hippies, joins local children’s clothing company, Will and Ivey, to host a community donation and shopping event to support The Forgotten Initiative- a foundation dedicated to supporting and mentoring children in the U.S. Foster Care System. This event named “Fill the Backpack Initiative”, is calling on our local community to help fill backpacks for children entering the system. 

Rich Hippies will host the two-day event at their newest location in Germantown, 1204 4th Avenue North Nashville, 37208. The July  10th event is a first peek,open to local press, from 4pm – 7pm. The following day will be open to the public for guests to shop the full Will and Ivey line. Shopping and donations are from 11am – 4pm, snacks and refreshments will be provided for hungry and thirsty shoppers. Will and Ivey is offering a 10% discount to shoppers who donate, and is additionally donating a portion of the proceeds directly to The Forgotten Initiative.

With over 250,000 children each year entering the system in the U.S. alone, the like-minded companies are excited to host an event that is fun for the community while supporting the cause. “These children are stripped of all personal belongings, it’s heartbreaking. I’m excited to help as much as we can”, says Lana Katsaros, the owner of Rich Hippies. The goal is to fill 100 backpacks with essentials and comfort items like blankets, books, crayons and toiletries for ages 1 – 2 years old. See below for comprehensive list of donatable items.

Acquiring a webstore and 2 physical store locations within 3 years of opening, Rich Hippies is becoming a fast favorite for Nashville area shoppers. They plan on continuing to offer more events as they grow, and have many more in the works to help both local and international needs. 

Known for its minimalist children's collections of soft organic cotton, Will and Ivey was founded on the principle of thoughtful designs while supporting at-risk children. Modern yet timeless, Will & Ivey offers quality pieces that quickly become a daily favorite. Find out more at

The Forgotten Initiative recommends these types of donations, for children's age 1-2: blankets, diapers, wipes, lotion, baby wash, Desitin, sippy cups, sleepers, onesies, socks, stuffed toys, rattles, teethers, and books.