Naked by Essations and Patric Bradley join forces to develop Soft So relaxer system

Well-known hair stylist teams with top hair care brand for new gentle care relaxer system

Los Angeles, CA - March 1, 2016 -- Naked is one of the latest hair care innovations from the Essations brand. The product line has teamed with renowned hair stylist Patric Bradley in producing a gentle care relaxer system for ethnic hair textures. The new Soft So relaxer system is now available and can be purchased at select hair salons, professional distributors and online at

Developed with lower active ingredients and Naked's signature honey and almond extract, the relaxer in this system straightens effectively while strengthening to maintain a healthy head of relaxed hair. Perfect for people with fine hair, color treated hair, children, and those you want to do an intentional texture shift. The Soft So relaxer system created by stylists for stylists highlights the increasing consumer demand for gentle hair care options.

About Naked by Essations

Naked provides a natural approach to hair care by infusing a signature honey and almond mixture to deeply moisturize natural and relaxed hair. The product line is a very trendy and fashion forward brand that concentrates on providing products for ethnic hair textures while maintaining great hair integrity. For more information on Naked, visit the official website.

Essations houses a professional arsenal of products that can take any texture of hair from looking good to STUNNING! Essations’ relaxers are second to none because of the signature tri-lanolin technology. Essations offers a variety of priming and finishing products that give stylists ease in creating signature looks, leaving the customer with unbelievably soft, shiny and bouncy hair.

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