K-EDGE Rebrands and Reorganizes under New Ownership Structure

Co-Owner AceCo Precision Tools buys controlling interest. Co-founder Eric Jensen appointed President.

Boise, ID (April 12, 2016)-- K-EDGE, the innovator of CNC precision-machined chain catchers and camera/computer mounts for bikes, has rebranded, reorganized and refocused under new leadership. Timberline Tooling Inc. (d.b.a. AceCo Precision Tools), has acquired majority ownership of the company after purchasing the minority interests of Co-Founder Joe Savola and his wife, Kristin Armstrong, allowing them to focus on her pursuit of a third Olympic Gold Medal in Rio De Janeiro, Brazil, later this year.

Co-founder Eric Jensen has been appointed President of K-EDGE and Rich Miller has been promoted from Sales & Marketing Manager to General Manager and will oversee all day-to-day operations for the brand, including the relocation of the sales offices back into the manufacturing facility in Boise, Idaho.

“We are proud to design and manufacture K-EDGE products in Boise, Idaho. Through the years we have built an outstanding team of committed employees.  We are all proud to say “Made by US, Made in USA” Eric Jensen, President and owner.

“I’m excited to be a part of the growth here at K-EDGE,” said Rich Miller. “We have already launched some great new products for 2016 and will continue to expand the product line even further.  We maintain our commitment to providing solutions for the constantly evolving market of drivetrains, computers and cameras”.   

A new brand logo and website are scheduled to surface this week. All of the new 2016 product line shown at the fall tradeshows is now available and shipping to dealers worldwide. The all-new hinged clamp design computer and camera mounts are stronger, easier to install and fit a wide range of POV cameras and compatible lighting systems. K-Edge has recently partnered with Wahoo Fitness and now offers a complete line of ELEMNT compatible mounts.

K-EDGE will be displaying at the Sea Otter Classic this week in booth #639. Interested parties are encouraged to stop by to meet the people behind the product.

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About K-EDGE

K-EDGE is driven by innovation and delivers precision manufacturing in its quest to meet the needs of today’s cycling market.  K-EDGE has become the industry leading go-to computer mount, camera mount and chain catcher for the top riders at the Tour de France, World Cups, Ironman, and the Olympics. Cyclists everywhere are ensuring success by upgrading to the simple yet elite level performance of K-EDGE. 

K-EDGE distributes their products in more than 40 countries worldwide through the best-known distributors around the globe. 

Media Contact:

Verde Brand Communications

Nick Ranno