EFR-Group Selects Kalibrate as Strategic Location Solution Partner

Kalibrate retail network planning expertise to support EFR-Group’s strategic market growth

MANCHESTER, UK (November 5, 2015)–Kalibrate, the experts in global fuel and convenience retail, announced today that EFR-Group has chosen Kalibrate Location Solutions as the strategic market planning partner for its 1,200+ fuel retail locations in France, The Netherlands and Belgium. The selection will enable EFR-Group to leverage Kalibrate’s proven models, industry expertise and unmatched market intelligence to inform the company’s pan-European growth strategies.

Implementation of Location Solutions will allow EFR-Group to assess location performance potential, inform investment strategies and determine how to optimize network performance in challenging markets. Steve Westwell, EFR-Group CEO said, “In selecting our location solutions partner, Kalibrate’s edge was their consulting group’s subject matter expertise, which will enable us to leverage the predictive insights from Location Solutions for more actionable market planning.”

EFR-Group’s mission is to be Europe’s leading independent forecourt retailer, with convenient store solutions a key part of the company’s future growth strategy. Choosing Kalibrate as its location solutions partner will help the company advance its mission and strategically build on its retail location network and offerings. Bob Stein, president and CEO of Kalibrate stated, “Kalibrate is delighted to join with EFR-Group at this important growth point in their history, bringing our powerful platform and unmatched expertise to bear on their market planning.”

Kalibrate’s Location Solutions will provide essential decision support and actionable intelligence supporting EFR-Group’s long-term market planning and network optimization. The Kalibrate Client Success team will also continue to be an ongoing source of consultative support and industry expertise, enabling a successful, longstanding partnership in market planning excellence.

EFR-Group (European Forecourt Retail Group) services approximately 1,200 fuel stations and convenience stores in France, The Netherlands, Belgium and Luxembourg. With a focus on caring for the needs of people on the road, EFR-Group pairs a pan-European strategy with great attention to local execution to meet the demands customers and service station operators. For more information, visit 

For over 20 years, Kalibrate (LSE: KLBT) has advised fuel and convenience retailers throughout the world on how to be best-in-class operators in the fast changing marketplace. Kalibrate’s global footprint and local presence are the result of a merger between two market leaders: KSS Fuels, the forerunner in fuel pricing automation, and MPSI, recognized leaders of retail location intelligence. Clients gain fuller visibility, truer insight and more effective control over what matters most—what Kalibrate calls Your Adaptive Edge™. Kalibrate has offices in 10 countries, with headquarters in Manchester, United Kingdom and Florham Park, New Jersey. For more information, visit