The Professional Bull Riders to Buck at Milwaukee BlueDEF Tour Event at BMO Harris Bradley Center

The Professional Bull Riders to Buck at Milwaukee BlueDEF Tour Event at BMO Harris Bradley Center

Tickets on sale January 8 for April 9 event

MILWAUKEE (Jan. 4, 2016) – Get ready Milwaukee! The Professional Bull Riders announced that the BMO Harris Bradley Center will be the host for the BlueDEF Tour event on Saturday, April 9.

For one night, the best up and coming bull riders in the world will be battling the fiercest bovine athletes the sport has to offer, who weigh nearly 2,000 pounds each, more than 10 times their cowboy counterparts. The thrilling 8-second rides and heart-stopping wrecks are sure to leave fans on the edge of their seats! 

Each rider will face one bull in Round 1 and then the Top 10 scoring riders of the night will come back for one more ride in the championship round. At the end of the competition, the rider with the highest combined score will be crowned the champion. 

The bull riding action begins at 7 p.m. CT on Saturday, April 9. Tickets starting at $15 available in the lower level will go on sale Friday, January 8 to the general public and are available at the BMO Harris Bradley Center Ticket Office, online at, and by phone at (800) 745-3000. New to the event this year are PBR Elite Seats. This $100 ticket includes premium seating and a 60 minute pre event tour on the dirt and behind the scenes that will give fans a chance to see the toughest sport on dirt up-close and personal.

Milwaukee will be the 16th stop on the 2016 BlueDEF Tour presented by Real Time Pain Relief. The tour will make stops in cities such as Bakersfield, California; Wichita, Kansas; Dayton, Ohio; and Omaha, Nebraska this year.

The BlueDEF Finals will take place at South Point Arena in Las Vegas on Oct. 28-30, leading into the PBR’s 2016 Built Ford Tough World Finals. The winner of the BlueDEF Finals, the second and third place finishers, and the top international performer, along with the 2016 BlueDEF Tour Champion, will each qualify to compete at the PBR World Finals.

Live streams and event highlights of the 2016 BlueDEF Tour presented by Real Time Pain Relief, can be found on PBR’s live streaming channel PBR LIVE at

For more event details and ticket information, visit


The PBR BlueDEF Tour

The PBR’s BlueDEF Tour Presented by Real Time Pain Relief (BDT) began in 2014 as the premier expansion tour for the PBR, featuring the young, emerging bull riding talent alongside the some of the superstars of the sport. 

The BlueDEF Tour brings the excitement and talent of the PBR that fans have come to expect from the leader in the sport of bull riding to cities across the U.S. that are not currently included on the Built Ford Tough Series (BFTS) schedule.  The tour is 100% produced and operated by PBR, providing fans the highest quality experience available.  

The BlueDEF Tour is proudly supported by Old World Industries BlueDEF and Peak Antifreeze Brands, Real Time Pain Relief, Pendleton Whisky, South Point Hotel and Casino, and the U.S. Border Patrol.

About the PBR (Professional Bull Riders)

The world’s premier bull riding organization began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 40 nations and territories around the world, and more than 3 million fans attend live events each year. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised Built Ford Tough Series, the BlueDEF Tour, the Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $150 million in earnings to its athletes. Twenty-eight men have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who, with his 2015 PBR World Championship, became bull riding’s first $6 million man and the richest athlete in Western sports history at $6.7 million in career earnings. In May 2015, PBR was acquired by WME | IMG, the global leader in sports, entertainment, media and fashion. For more information on the PBR, go to, or follow on Facebook at, Twitter at, and YouTube at