Complete Guide to Validate Your Next Business Idea

Storyboard Software for Entrepreneurs, Intrapreneurs, & New Product Development

BOSTON, MA, July 13 - This month, Storyboard That published its Illustrated Guide to Product Development. This publication creates a visual learning experience with storyboards for any entrepreneur or product development team. The journey begins by creating an elevator pitch for a company’s next big idea and introducing it to an Angel Investor. It then delineates go-to-market strategies, creating personas, customer journey mapping, as well as how to validate any business assumptions one might have.

Aaron Sherman, CEO of Storyboard That and author of this guide says, “Creating and iterating over storyboards is far cheaper and faster than creating and iterating over a physical or digital product with long lead times. The ability to get learnings faster and cheaper will give you more time when you are actually ready to execute properly on the right product vision.”

Remarkably, so many companies and projects fail due to creating products no one wants, and are often referred to as “the cure for which there is no disease.” The question then becomes, how can you, as an entrepreneur, intrapreneur, product manager, UX guru, or anyone else on a team, increase your chances of success? The methodologies in this Illustrated Guide to Product Development are aimed toward new companies, but are equally beneficial for existing companies developing new products or simply developing their business models.

This guide is a great place to start planning for your next big idea. Creating storyboards will bring your idea to life and provide a solid way to share these ideas with your team and with potential investors.  Storyboard That is easy to use, customizable, and offers a business free trial for two weeks. To find out more or to request a virtual demo, reach out to and we’d be happy to help you get started. Visualize the next big idea and start creating today!

About Storyboard That: Storyboard That ( empowers users to create storyboards and powerful visual assets with its award-winning, browser-based Storyboard Creator. We offer a customizable art library that features drag and drop characters, scenes, and props, and users can select from 7 different layouts. We have also created Business Resources that provide more information on how to effectively use Storyboard That for a variety of exercises, including Goal Setting, Product Development & Management, and Negotiation.