SayItSocial’s COO Emily Trayers has been invited to speak to the group on the subject of Leveraging Social Media in the Healthcare Industry, where she will discuss the recent social media guidelines from the FDA and what the recommendations actually mean for US medical manufacturers and pharma companies. Trayers will also discuss how institutions like the Mayo Clinic and Cleveland Clinic are revolutionizing how healthcare organizations can take advantage of social and digital opportunities that strengthen brand awareness, patient engagement and critical information-sharing through content driven and data centric strategies.
Earlier this year, Trayers led a training program for the Carolina Center for Surgeries in Morehead City, NC and continues to write about healthcare in social media for SayItSocial.
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