Now available for viewing online, the Live Monumental campaign film documents KEEN’s 7,500-mile, cross-country road trip adventures advocating for the protection of 3 million acres of public lands.
PORTLAND, Ore. (August 9, 2016) - Following the success of its Earth Day
premiere in San Francisco with the Wild & Scenic Film Festival – and the subsequent 10-stop national
film tour this summer – KEEN, a values led, independently-owned
lifestyle and outdoor footwear brand, releases its Live Monumental film online for public viewing. The 18-minute film showcases the campaign trail, and the
KEEN teams’ epic 7,500-mile cross-country journey in a yellow, 1976 GMC RV from
Portland, Ore. to Washington, D.C. to advocate for the preservation of 3
million acres of public lands as national monuments.
“The film, and the movement, are about inspiring all of us to live in favor of the future – to speak up for our special places that can’t speak up for themselves,” said Kirsten Blackburn, Marketing Manager, KEEN Effect. “We hope to rally individuals and communities to stand up for the preservation of our country’s greatest idea – our protected public lands.”
Launched in July 2015, KEEN’s Live Monumental campaign advocates for the protection of public lands with five distinct target areas in the U.S., that include: Owyhee Canyonlands, OR, Birthplace of Rivers, WV, Gold Butte, NV, Boulder White-Clouds, ID, and Mojave Trails, CA. Through the campaign’s work, both Boulder White-Clouds and Mojave Trails have been protected as a Wilderness and a National Monument, respectively.
From breathtaking vistas of our country’s dramatic and awe-inspiring landscapes, to the trials and tribulations of driving a 1976 RV cross-country, to engaging local support and Congressional leadership on Capitol Hill, the Live Monumental film captures the true spirit of Teddy Roosevelt and drives home the timely importance of protecting our country’s public lands for future generations. Traveling through more than 25 states, capturing more than 40,000 petition signatures, rallying support from more than 60 businesses, and hosting more than 55 events along the way – including a reception on Capitol Hill in October 2015 that marked the finale of the 2015 tour and start of KEEN’s 2016 campaign efforts – the film’s call to action is to protect these great places forever, for all current and future generations to enjoy.
The film debuted on Earth Day in San Francisco as part of the Wild & Scenic Film Festival, and then KEEN embarked on a 10-stop national film tour to continue to raise awareness for the campaign and the final three targeted areas. In September, the film will be landing on 90 college campuses across the country as part of the Outdoor Foundation's Campus Challenge to educate students about the environment, recreation, and outdoors.
The film is available to view for free HERE.
Take action now to create lasting change and protect the places we all play. For more information on the campaign, visit: livemonumental.com.
KEEN is a values led, independently owned outdoor footwear brand from Portland, Oregon with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN passionately endeavors to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at
MEDIA CONTACT | Keith Cozzens | Verde Brand Communications | firstname.lastname@example.org | 970.259.3555 x122